“Gratitude is an attitude of the heart. It brings energy to the spirit and it does wonders for communication between people.” Brian Buffini

Gratitude is one of the cornerstones of the good life and the bedrock on which true success rests. In this episode, Brian teaches how a focus on gratitude can be transformational not only at Thanksgiving, but all year round. He provides strategies to embrace, express and receive gratitude and explains why, no matter life’s challenges, there is always something to be grateful for.



  • Why gratitude must be expressed, not just felt.
  • Why it’s vital to write down the things you’re thankful for.
  • Why gratitude is an attitude of the heart.



“Gratitude is not only the greatest of virtues, but the parent of all others.” — Cicero

“It costs nothing to say ‘please’ or ‘thank you.’” — Therese Buffini

 “Gratitude and entitlement cannot exist at the same time.” — Brian Buffini

“Gratitude can turn common days into Thanksgivings, turn routine jobs into joy and change ordinary opportunities into blessings.” — William Arthur Ward

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend.” —Melody Beattie

 “Mental toughness is a core characteristic for the mindset, motivation and methodologies of success. Brian Buffini

You need to be mentally tough to conquer life’s many challenges. In this episode, Brian teaches how to develop the kind of mental toughness that will impact and improve every aspect of your life, set you apart from your competition and help you to live the good life. Topics discussed include: why entitlement is such a problem, why training must be ongoing and why gratitude is so important.



  • Symptoms of our culture’s softness.
  • Models of mental toughness in today’s world.
  • Strategies to develop mental toughness.



Episode 066, An Interview with Brian TracyThe Living Legend of Personal Growth

The Pathway to Mastery–Essentials

The Pathway to Mastery–Advanced

The Emigrant Edge,” by Brian Buffini

Episode 025, The Power of a Made-Up Mind

Man’s Search for Meaning,” by Viktor E. Frankl



“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Thomas Edison

“The future belongs to the competent. Get good, get better, be the best!” Brian Tracy

“When I’m training, I’m learning. And when I’m learning, I’m growing. And when I’m growing, I’m happy.” Brian Buffini

“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” GK Chesterton

“If you don’t like something, change it. If you can’t change it, change your attitude towards it.” Maya Angelou

“A human being whose mind is made up is a force of nature in this world.” Brian Buffini

When you succeed, you’re much more capable of helping others.” Nido Qubein

In life, the choices that you make determine everything about you. In this episode, Brian interviews Nido Qubein about the life choices that have fueled his phenomenal success and his passion for helping others. Nido reflects on his journey from penniless immigrant to renowned entrepreneur and educator; advises how to help young people achieve in today’s world; and provides words of encouragement for those struggling during this challenging year.



  • Why you must give back when you achieve success.
  • Why energy management is more important than time management.
  • Why you must always be hungry to learn and grow.




The Greatest Salesman in the World,” by Og Mandino

The Present,” by Spencer Johnson

The Aladdin Factor,” by Jack Canfield and Mark Victor Hansen

The Sound of Music,” movie

Episode 201, This Too Shall Pass – An Interview with Dr. Lawrence Yun



“How you change is how you will succeed.” Nido Qubein

“Focus is more important than intelligence.” Nido Qubein

“There are two pains we’re all going to suffer from in life. One is the pain of discipline. One is the pain of regret. Which would you rather have?” Nido Qubein

“Our beliefs lead to our behaviors; and our behaviors lead to our results.” Nido Qubein

“Whining is the opposite of thanksgiving.” Nido Qubein

Focus on being the best and having the best life that you can. And then be a shining example of that.” Brian Buffini

In today’s uncertain world, it’s more important than ever to try to be positive and optimistic. In this episode, Brian teaches strategies to stay upbeat in the face of difficulty. Topics discussed include: why reading is vital, the importance of factual and unbiased information resources, and why a focus on the five circles of life helps to combat fear and negativity.



  • How to eliminate the negative.
  • How to accentuate the positive.
  • How to mind your business.



Accentuate the Positive,” by Bing Crosby and The Andrews Sisters

Crucial Conversations,” by Kerry Patterson et al

Episode 161, Never Split the Difference with Chris Voss

Never Split the Difference,” by Chris Voss

Learned Optimism,” by Martin E.P. Seligman

Episode 097, The Book That Made Me a Millionaire

The Richest Man in Babylon,” by George S. Clason

Buffini & Company 5 Circle Fit



“If something gets you worked up, get it worked out.” Brian Buffini

“He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.” Chris Voss

“Miss a meal if you have to, but don’t miss a book.” Jim Rohn

“You can make positive deposits in your own economy every day by reading and listening to powerful, positive life-changing content and by associating with people who bring hope.” Zig Ziglar

“Keep your attention focused entirely on what is truly your own concern and be clear that what belongs to others is their business, and none of yours.” Epictetus

“You have power over your mind, not outside events. Realize this and you will find strength.” Marcus Aurelius

“The flexibility mindset can actually be one of the greatest gifts you get to embrace and use to change your life for the better.” Brian Buffini

If you want more freedom in your business and your life, you have to learn to be flexible. In this episode, Brian teaches how to embrace flexibility and more easily adapt to change. Topics discussed include: why homeostasis is the single biggest enemy to personal growth and development, why coaching is so effective at pulling people out of their comfort zones, why principles never change and why it’s vital to track and review progress.


Play Brian Buffini Show



  • Why we can be so rigid in our lives.
  • How we can adjust and pivot to become more flexible.
  • How to live in a state of flow.



The Shawshank Redemption,” movie

Chicken Soup for the Soul,” by Jack Canfield and Mark Victor Hansen

Buffini & Company Referral Maker® CRM

One Small Step Can Change Your Life: The Kaizen Way,” by Robert Maurer

Flow,” by Mihaly Csikszentmihalyi

The Rise of Superman,” by Steven Kotler

Chariots of Fire,” movie



“Most everything that you want is just outside your comfort zone.” Jack Canfield

“Write your principles in pen. Write your plans in pencil.” Brian Buffini

“Just because you’re flexible doesn’t mean there’s nothing you can count on. You can count on the principles.” Brian Buffini

“Plans are nothing. Planning is everything.” Dwight D. Eisenhower

“You can’t use up creativity. The more you use, the more you have.” Maya Angelou

“You’re more ready for a quantum leap than you know.” Brian Buffini

If you want to make extraordinary breakthroughs and achieve higher performance levels, you must take action. In this episode, the second part of a session recorded live at MasterMind Summit, Brian takes a deep dive into how to make a quantum leap in your life. He explains why you should trust your gut, while also knowing the difference between your instincts and a whim; how your past successes can become your prison; and why you already have everything you need to make a quantum leap if you let others help you.



  • What you have now that you didn’t have before.
  • What a quantum leap is, and what it isn’t.
  • What you need to do before you take the leap.



Buffini & Company MasterMind Summit

Chicken Soup for the Soul,” by Jack Canfield and Mark Victor Hansen

The Alchemist,” by Paulo Coelho

The John Brockington Foundation



“I would rather trust my gut and suffer failure than not trust my gut and have some moderate success.” Brian Buffini

“Every time you take a risk or move out of your comfort zone, you have a great opportunity to learn more about yourself and your capacity.” Jack Canfield

“Before anything else, preparation is the key to success.” Alexander Graham Bell

“Unsuccessful people make decisions based on their current situation. Successful people make their decisions based on where they want to be.” Anonymous

“Be brave. Take risks. Nothing can substitute experience.” Paulo Coelho


“If you keep showing up and doing the right things, opportunity comes for a quantum leap.” – Brian Buffini

A quantum leap is the explosive jump that a particle of matter makes in moving from one place to another. In this episode, recorded live at MasterMind Summit, Brian teaches the steps you must take to make a quantum leap and experience extraordinary breakthroughs and higher performance levels in your life. Topics discussed include: why small additional efforts are so vital, what an expectation gap looks like, and why you must lean into who you are and where you come from if you want to grow exponentially.



  • The obstacles to a quantum leap.
  • How timing affects a quantum leap.
  • The price you must pay for a quantum leap.



Buffini & Company MasterMind Summit

You ²,” by Price Pritchett

What Got You Here Won’t Get You There,” by Marshall Goldsmith

The Compound Effect,” by Darren Hardy

Beware the Naked Man Who Offers You His Shirt,” by Harvey Mackay

How to Win Friends and Influence People,” by Dale Carnegie

Think and Grow Rich,” by Napoleon Hill

The Magic of Thinking Big,” by David Schwartz



“Competition is awesome. Comparison is lethal.” Brian Buffini

“You are a product of your environment. So, choose the environment that will best develop you toward your objective.” W. Clement Stone

“Build your empire on the firm foundation of the fundamentals.” Lou Holtz

“You have to elevate your associations in areas that you want to grow in.” Brian Buffini

“It is not easy to be a pioneer but, oh, it is fascinating! I would not trade one moment, even the worst moment, for all the riches in the world.” Elizabeth Blackwell


“I think if you want to build real wealth over your lifetime, the easiest way to do it is actually in real estate.” – David Bach

Owning your own home is still one of the best ways to build wealth and achieve financial security. In this episode, Brian interviews bestselling author and financial expert David Bach about his new first-time homebuyer challenge course. David explains why his passion for homeownership inspired him to create the course and describes how each module builds a roadmap to help people go from renting to owning their own home. He also talks about his new life in Florence, Italy and shares how it is still possible to find opportunities to grow and succeed, even in uncertain times.



  • Why there’s never been a cheaper time to buy or refinance a home.
  • Why the fundamentals of financial success never change.
  • How you can best serve your clients right now.



First-Time Homebuyer Challenge

Episode 153, The Latte Factor with David Bach

The Latte Factor,” by David Bach

The Automatic Millionaire,” by David Bach

The David Bach Show


David Bach on Instagram



“When it comes to your money, boring is beautiful.” David Bach

“When everybody’s telling you the world is coming to an end, you can also look for the opportunities.” David Bach

“You’ve got to find meaning in the mess.” David Bach

“You’ve got to work, not worry.” David Bach

“Right now, your business is to be in front of your clients, the ones you’ve already worked with. Love on them and check in with them.” David Bach

“Live rich now.” David Bach

Young people can achieve great things. Especially when they cast off, not only the limiting beliefs of their elders, but actually the limiting beliefs they place on themselves.” Brian Buffini

Even in a challenging and sometimes negative world, young people can still do exceptional things. In this episode, Brian teaches how the youth of today can experience phenomenal success if they follow the 5 C’s of achievement. Topics discussed include why it’s important not to conform or be average and why having courage in the face of adversity can be the making of you.



  • Why it’s vital to be curious.
  • Why you will stand out if you’re courteous.
  • How to build and develop your character.



Buffini & Company MasterMind Summit

Episode 141, Manners Maketh Money

The Platinum Rule,” by Tony Alessandra and Michael J. O’Connor

The Wizard of Oz,” movie

Episode 200, As a Man Thinketh

Bryson DeChambeau



“The reward for conformity is that everyone likes you but yourself.” Rita Mae Brown

Ancora imparo: I am still learning.” – Michelangelo

“Courtesy is a small act, but it packs a mighty wallop.” Lewis Carroll

“Courage is nothing more than taking one step more than you think you can take.” Brian Buffini

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired and success achieved.” Helen Keller

“Small little habits can be big changes.” Brian Buffini

It is the deepest form of courage you can have to be able to look at yourself in the mirror, learn about who you’re looking back at and be willing to go and pursue who you were designed to be.” Brian Buffini


We are all capable of achieving more in life. In this episode, recorded live at The Peak Experience, Brian teaches the formula for achievement, explaining how you can unlock your full potential and become who you’re supposed to be. Topics discussed include the symptoms of unfulfilled potential, why gratitude is a gamechanger and how you can leverage your assets.



  • The two categories of a winning mindset.
  • The three crucial elements of motivation.
  • The systems, routines and methodologies of success.



The Peak Experience

Think and Grow Rich,” by Napoleon Hill

Emotional Intelligence,” by Daniel Goleman



“When you minimize what you’ve done, you minimize who you are.” – Brian Buffini

“The world will knock you down plenty. You don’t need to be doing it to yourself.” – Elizabeth Scott

“Why? Why not? Why not you? Why not now?” – Jim Rohn

“People often say the motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” – Zig Ziglar

“It is impossible to feel bitterness and gratitude at the same time. It is impossible to express gratitude and to feel envy. It is impossible to give somebody gratitude and at the same time feel resentment. It is impossible to live in a state of gratitude and a state of entitlement at the same time.” – Brian Buffini