The more people we can influence, the more people we can serve and help.” Brian Buffini

From negotiating to collaborating, you need persuasion to get anything done in life. In this episode, Brian takes a deep dive into the art of persuasion, focusing on two powerful books to explain how you can become better skilled at influencing others so you can serve and help them. Topics discussed include why our need to be right means we often miss opportunity, why we all want to feel heard and why empathy is so important. Also outlined are the six principles of persuasion you can use to give customers a nudge in the right direction.

Interested in becoming highly-skilled in the area of persuasion? Check out our training programs and see how Buffini & Company can help!





  • Why you can’t win an argument.
  • Why people argue.
  • Why great salespeople must be skilled at persuasion.



How to Win Friends & Influence People,” by Dale Carnegie

Influence: The Psychology of Persuasion,” by Robert B. Cialdini

Acres of Diamonds,” by Russell Conwell

ESPN “30 for 30” documentary series

Buffini & Company Heritage Profile

The 7 Habits of Highly Effective People,” by Stephen R. Covey

Episode 222, Choosing Hope in a Racially Divided Culture with Miles McPherson

Episode 226, The Magic of Owning a Home

Buffini & Company The Pathway to Mastery®



“A man convinced against his will is of the same opinion still.” – Dale Carnegie

“If your mind isn’t open, keep your mouth shut too.” – Sue Grafton

“It is better to keep your mouth closed and let people think you’re a fool than open it and remove all doubt.” – Mark Twain

“Disappointment is unmet expectations. And the more significant the expectations, the more significant that disappointment.” – Brené Brown

“To be kind is more important than to be right. Many times what people need is not a brilliant mind that speaks, but a special heart that listens.” – F. Scott Fitzgerald

“There is a distinct lack of empathy in our culture. The more you practice it, the more successful you’ll be, the more you’ll stand out, the more persuasive you’ll be, the more impactful you’ll be.” – Brian Buffini

“When I have an alignment of my mindset of my head, if my heart is open and my hands are taking action, it unleashes my potential.” Joe Niego

The pathway to success is never straightforward – there are always bumps and bruises along the way. In this episode, recorded live at The Peak Experience, Joe Niego teaches how you can overcome obstacles, unleash your potential and skip down the road to true success, just like the characters in “The Wizard of Oz.” Topics discussed include the three reasons people trip up, the powerful affirmations you can use to help you succeed and why you should constantly try to take a position of humility as you learn, interact and assess your mistakes.



  • The difference between a growth mindset and a fixed mindset.
  • How to keep an open heart on the road to success.
  • How to step outside your comfort zone and be courageous.



The Wizard of Oz” movie

The Peak Experience

Mindset: The New Psychology of Success,” by Carol S. Dweck

Think and Grow Rich,” by Napoleon Hill

Chicago LockDown youth basketball program



“Fears aren’t bad, they’re normal. The problem is when they paralyze us.” – Joe Niego

“There’s no such thing as failure, there’s only feedback.” – Joe Niego

“When the mind is weak, a situation becomes a problem. When the mind is balanced, the situation becomes a challenge. But when the mind is strong, the situation becomes an opportunity.” – Anonymous

“When I practice being courageous and get outside my comfort zone, I’m more apt to be vulnerable, I’m more apt to be honest, I’m more apt to be humble. It unleashes everything else. Courage is huge.” – Joe Niego

“The more courage we lean into, the more we get to where we want to go.” – Joe Niego

“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do.” – Eleanor Roosevelt.

All of us have been put here for some kind of transcendent purpose. It’s the ground rent that you pay for being a human being on this earth.” Joe Ehrmann


How can you find your purpose in life? In this episode, the last in a special series of six, Brian and Joe Ehrmann teach how you can discover your transcendent cause and really make a difference in the world. Topics discussed include why the wounds of your past can ultimately serve others; how purpose can be found in the everyday, not just the heroic; why the spiritual disciplines of silence, solitude and journaling are so important; and how you can leave a lasting legacy.





  • Why you must be healthy to the core to find your transcendent cause.
  • How your unique gifts, interests and abilities influence your purpose.
  • Why finding your passion will help you uncover your unique purpose.



InSideOut Initiative

Gilman School

Ronald McDonald House Charities

Man’s Search for Meaning,” by Viktor E. Frankl

Viktor Frankl Institute

Episode 164, The Best Interview of My Life with Neil Armstrong



“The first thing you have to do is really look at the path that you’ve already traveled. I think the past of where you’ve come from – with all the brokenness, with all the wounds, with all the challenges – it’s that path that’s going to take you to the future and help you discover your own transcendent cause.” – Joe Ehrmann

“We can use the wounds of our past to ultimately serve and help humanity and it actually makes us more valuable.” – Brian Buffini

“Power is perfected in our weakness. And I would say that purpose is often birthed in our pain; it provides substance and meaning and values in our lives.” – Joe Ehrmann

“The first thing you need to do in order to discover your own personal purpose is to be healthy to the core.” – Joe Ehrmann

“He who has a why to live can bear almost any how.” – Nietzsche

“It all boils down to one simple question:  how do you want to be remembered?” – Joe Ehrmann

“If you pay attention to a distraction, it is a very high price you pay.” – Brian Buffini

It’s very easy to become distracted and lose focus in today’s fast-paced world. In this episode, Brian teaches how to avoid distractions, develop laser focus and become an on-purpose person who will win the day. Topics include how distraction dilutes concentration and energy, why multitasking isn’t necessarily positive, how to get back on task quickly if you get distracted and why a power hour can help you to complete short-term immediate action steps and gain momentum.

Click below for your Free Power Hour Sign!




  • The three enemies of focus.
  • The three benefits of focus.
  • Action steps to become more focused.



Episode 14, An Interview with Daniel Goleman

The Peak Experience

Focus: The Hidden Driver of Excellence,” by Daniel Goleman

Marilyn vos Savant

Joe Niego

Flow,” by Mihaly Csikszentmihalyi

Buffini & Company Heritage Profile

For Want of a Nail,” poem

Invictus,” by William Ernest Henley



“Distraction means you miss out on life.” – Brian Buffini

“Focus is intentional; drift is passive.” – Brian Buffini

“To be in hell is to drift: to be in heaven is to steer.” – George Bernard Shaw

“Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.” – Alexander Graham Bell

“It is those who concentrate on but one thing at a time who advance in this world.” – Og Mandino

“It is the set of the sails, not the direction of the wind that determines which way we will go.” –  Jim Rohn

Our brains and our bodies are designed to connect with other people. We are hardwired to connect.Joe Ehrmann

Scientifically and biologically, we are created to be in relationships, but it’s not always easy. In this episode, the fifth in a special series of six, Brian and Joe Ehrmann discuss what it means to love unconditionally inside a healthy relationship. Topics include the three basic things that every person needs to connect with others, the vital importance of deep friendships and the reasons why our wounds can stop us from developing the sorts of intimate connections that we are designed to have.





  • The qualities that exist in a loving relationship.
  • How to love people who are difficult to get along with.
  • Why you must always work on yourself first.



InSideOut Initiative

Gilman School

HBO Real Sports, Part 2

Season of Life,” by Jeffrey Marx



“If we could ever address the lack of meaningful relationships with people in this world, we could deal with most of the social problems in this society.” – Joe Ehrmann

“Friendship means you get face to face. You reveal your deepest, most intimate struggles and who and what you are.” – Joe Ehrmann

“All relationships in one way or the other fall into two categories: It’s either a relationship built around devotion, or it’s a relationship built around duty.” – Brian Buffini

“Relationships are always organic. You might have had a great loving relationship three weeks ago, but you’ve got to keep working on that relationship. It takes time. It takes commitment. And it takes investment.” – Joe Ehrmann

“There is a joy and a fulfillment that you get every day in the pursuit of fulfilling your own potential.” Brian Buffini

 We all know we’re capable of achieving more in life, but how can we fulfill our untapped potential? In this episode, recorded in front of a live studio audience, Brian explains how you can use the gifts and talents you have in order to go farther than you ever imagined. Topics discussed include the symptoms of unfulfilled potential, why challenges and difficulties can bring out the best in you and the critical importance of written goals.



  • Why your best is yet to come.
  • What holds you back.
  • How to get to where you want to go.


Free Business Consultation


If you feel like you’re not where you want to be right now and want to get to the next level, Buffini & Company can help! At Buffini & Company, we’ve been keeping the momentum going for years with thousands of small business owners across North America who benefit from our business coaching. Click the button above to schedule your free business consultation.



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The Best Is Yet to Come,” by Frank Sinatra

I Hate Christian Laettner” ESPN documentary

Coach John Wooden

Coach Lou Holtz



“We’ve seen ourselves at our best. We’ve seen ourselves at our worst. And then we see ourselves, a lot of the time, kind of every day, kind of vacillating between the two. And the truth of the matter is, we know we’re capable of more. We know we have some untapped potential.” – Brian Buffini

“You were designed, you were built and you were created as a unique person with a unique set of potential and gifts and talents inside of you.” – Brian Buffini

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” – Nelson Mandela

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” – Jim Rohn

“Envy is the ulcer of the soul.” – Socrates

“Procrastination is the fear of success. People procrastinate because they’re afraid of the success that they know will result if they move ahead now. Because success is heavy, it carries a responsibility with it, it’s much easier to procrastinate and live on the ‘someday I’ll’ philosophy.” – Denis Waitley

“It’s impossible to live without failing at something unless you live so cautiously that you might as well not have lived at all, in which case you fail by default.” – J.K. Rowling

“Success is almost totally dependent on drive. The extra energy required to make another effort or try another approach is the secret of winning.” – Denis Waitley

“People often say motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” – Zig Ziglar

“Most people want to change their circumstances but don’t want to change themselves. But changing yourself is where the magic is. That’s where the value is.” – Brian Buffini

“Healing is a lifestyle. It’s a lifelong journey to process this.” Joe Ehrmann

Healing is a continual journey, with many ups and downs along the way. In this episode, the fourth in a special series of six, Brian and Joe Ehrmann teach the process of healing and explain why it will help you experience fuller relationships and ultimately find your transcendent cause and purpose. Topics discussed include why it’s vital to verbalize your wounds and share them with someone you trust, why you must question the beliefs behind your emotions and why the discipline of journaling is so helpful in digging for truth.





  • Six steps to heal from the wounds of your past.
  • Why pain is a part of healing.
  • Why healing yourself positively impacts others.



InSideOut Initiative



“There’s a certain reality that whatever we resist is going to persist in our life. The more we avoid, or deny or suppress the wounds of our life, the more they continually show up.” – Joe Ehrmann

“The mind or our subconscious doesn’t hide things from itself. They continually stay there. They keep playing. Those old wounds and the messages that came from those wounds continue to play.” – Joe Ehrmann

“We need someone in our lives that we can share this journey with, this healing process with. Someone with whom we can share our most intimate and deepest secrets.” – Joe Ehrmann

“Life really is about digging for the deeper truth and the meanings of life.” – Joe Ehrmann

“You’ve got to give yourself permission to really feel what you feel. Emotion is energy.” – Joe Ehrmann

“You’ve got to keep digging deeper into the truth, into belief systems, and see whether they’re true or whether they’re false. Don’t let emotional discomfort determine for you whether something is true or false.” – Joe Ehrmann

If you try to build intimacy with another person before you’ve done the difficult work of getting whole on your own, all your relationships become an attempt to complete yourself.Dr. Les Parrott

Your relationships with other people are only as strong as you are. In this episode, Brian talks to best-selling author and relationship expert Dr. Les Parrott about his new book, “Healthy Me, Healthy Us,” and discovers why the single most important thing you can do to improve your relationships is to become a whole and healthy individual yourself. Topics discussed include how Les and his wife Leslie have worked together for decades to help improve people’s relationships, including cofounding the dating website; the importance of humility and getting feedback from others; and the value of conflict and fighting fair.



  • Why profound significance is so vital.
  • How you can lean into unswerving authenticity.
  • Why you must nurture self-giving love.



Healthy Me, Healthy Us,” by Drs. Les and Leslie Parrott

Saving Your Marriage Before It Starts,” by Drs. Les and Leslie Parrott

Love Talk,” by Drs. Les and Leslie Parrott

The Parent You Want to Be,” by Drs. Les and Leslie Parrott

What to Say When You Talk to Yourself,” by Shad Helmstetter

The Purpose Driven Life,” by Rick Warren

Learned Optimism,” by Martin E.P. Seligman

The Shawshank Redemption” movie

Good Will Hunting” movie

Dead Poets Society” movie



“Relationships are the hub of the wheel.” – Dr. Les Parrott

“No one was designed to complete you. That’s the work that you have to do.” – Dr. Les Parrott

“Awareness is curative. Once you become aware, then you can do something about it.” – Dr. Les Parrott

“Unswerving authenticity is all about knowing your purpose, following that path and not just walking down that path, but running down that path.” – Dr. Les Parrott

“Just being yourself is good enough to be great.” – Brian Buffini

“We have opportunities to walk the extra mile in big ways and little ways.” – Dr. Les Parrott

“The happiest homes are the homes that are filled with an abundance of mutual empathy.” – Dr. Les Parrott

“Conflict is the price we pay for deeper intimacy.” – Dr. Les Parrott

Empathy is part of our human nature. It’s the capacity to feel what other people are feeling. It’s what separates animals from human beings. It’s part of our nature; but it also has to be nurtured.” Joe Ehrmann

If we don’t address the wounds that we experience in life, we will go on to similarly wound others. In this episode, the third in a special series of six, Brian and Joe Ehrmann discuss why developing empathy for ourselves and others is a crucial step in helping us to understand and move forward from the hurts of the past. Topics discussed include why we often build rigid defense mechanisms and destructive life patterns to cover our wounds, how we can transform these patterns and become wounded healers and what role faith takes in this journey.





  • How a lack of empathy manifests in society.
  • The differences between positive and negative empathy.
  • Why journaling helps to make sense of the journey to healing.



InSideOut Initiative



“If we don’t enter into the woundedness of ourselves; if we don’t identify and name our own life patterns; if we don’t see the destructive behaviors that come out of that woundedness, we become the wounders.” – Joe Ehrmann

“We take the people we love, the people we want to be invested in and that we care about, and we can’t help but wound them because we haven’t addressed our own woundedness.” – Joe Ehrmann

“You have to take that first step of entering those wounds with a sense of empathy.” – Joe Ehrmann

“One of the missing pieces in America is a lack of empathy. We do victim blaming, we have apathy and indifference. But we’ve got to learn how to develop positive empathy for people, their situations and, particularly, for ourselves.” – Joe Ehrmann

“They always say the most competitive sport in America is parenting.” – Joe Ehrmann

“You’ve got to take those wounds from your past and heal them so you can move forward.” – Joe Ehrmann

No matter what you’ve lost, you can rebound.Brian Buffini

We all experience loss in life, but getting back up after a fall is the most powerful thing we can do. In this episode, Brian shares timeless principles for recovering after loss. He describes how he experienced failure on his own journey to success, how he rebounded and came back stronger than ever and how it’s possible for everyone to do the same.

Click below for your copy of The 10 Ancient Scrolls for Success.




  • The value of the ‘I did it before, I can do it again’ mindset.
  • The power of reserves.
  • The importance of investing in the future.



The Greatest Salesman in the World,” by Og Mandino

Miracle” movie

President Jimmy Carter’s speech

Man’s Search for Meaning,” by Viktor E. Frankl

The Richest Man in Babylon,” by George S. Clason



“When we are no longer able to change a situation, we are challenged to change ourselves.” – Viktor Frankl

“Do you have to experience a loss to learn? No, it just turns out that failure is the greatest teacher of all.” – Brian Buffini

“I never lose. I either win or learn.” – Nelson Mandela

“I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s very character-building.” – Steve Jobs

“Mostly it is loss which teaches us about the worth of things.” – Arthur Schopenhauer

“The lessons we learn in sadness and from loss are those that abide. Sorrow clarifies the mind, steadies it and forces it to weigh things correctly. The soil moist with tears best feeds the seeds of truth.” – Theodore T. Munger

“Blaming others and shaming yourself is going to do nothing for you; but you can learn from loss.” – Brian Buffini

“If you neglect to recharge your battery, it dies. And if you run full speed ahead without stopping for water, you’ll lose momentum to finish the race.” – Oprah Winfrey

“We must always change, renew, rejuvenate ourselves; otherwise, we harden.” – Johann Wolfgang von Goethe

“And that’s what I’m going to tell you the biggest lesson is about loss. It either makes you better, or it makes you bitter.” – Brian Buffini

“Worry is a waste of an emotional reserve.” – Ayn Rand

“You have the power over your mind, not outside events. Realize this and you will find strength.” – Marcus Aurelius

“The first copper you save is the seed for which your tree of wealth shall grow.” – George S. Clason

“Only buy something that you’d be perfectly happy to hold if the entire market shut down for 10 years.” – Warren Buffett

“The single greatest edge an investor can have is a long-term orientation.” – Seth Klarman

“It was never my thinking that made the big money for me. It was always my sitting.” – Jesse Livermore

“Never invest in a business you can’t understand.”  – Warren Buffet

“No stock, no bond, no business has ever produced bigger results than myself.” – Brian Buffini

“You gotta know when to hold ’em, know when to fold ’em.” – Kenny Rogers

“It’s not how hard you fall. It’s how high you bounce.” – Tom Kelly