“I learned that the prison was not the eight feet between the walls. It was eight inches between my ears.” Captain Charlie Plumb

It takes extraordinary resilience to survive the impossible. In this episode, Brian interviews former navy fighter pilot and Vietnam Prisoner of War, Captain Charlie Plumb. Captain Plumb explains how on his 75th combat mission over North Vietnam, five days before he was due to return home, he was shot down. Captured, tortured and imprisoned, he spent over 2,000 days as a POW in an 8ft x 8ft cell. Topics discussed include: Why his naval training was vital, how his parents’ philosophies of discipline and forgiveness helped him to survive and which daily routines kept him going.



  • What he learned about himself during his time in captivity.
  • Why he believes adversity can bring opportunity.
  • How strong leadership transformed his prison experience.




I’m No Hero,” by Charlie Plumb

Episode 164, The Best Interview of My Life with Neil Armstrong

MasterMind Summit

The Art of Routine,” by Angel Iscovich



“The good news is, when you have that opportunity to sit still nearly six years, you go back through your mind, and you learn an awful lot about yourself.” Captain Plumb

“I think the biggest thing I learned about myself was that regardless of what is around me, I still can make choices about my response to the things around me.” Captain Plumb

“Lots of times the biggest opportunities in life are wrapped up in the package that looks like a big-time problem.” Captain Plumb

“There’s a lot of people in the marketplace today that are struggling there. They have total freedom and yet they’re in a prison in their mind.” Brian Buffini

“Acid does more harm in the vessel it’s stored than on the subject it’s poured.” Proverb

“I think the good life to me means a life of service. And I’m under the belief that if you help enough people get what they want, you can have a very, very successful life.” Captain Plumb

“These principles transform my business. They transform me as a person.”– Brian Buffini


In business and in life, sound moral values can help to steer you to phenomenal success. In this episode, Brian shares the seven biblical principles that changed him forever, transforming him from a young real estate agent to an accomplished business owner with a mission to help others flourish and prosper.



  • Why you reap what you sow.
  • How you can best serve others.
  • Why you must use all your talents.



The Pursuit of Holiness,” Jerry Bridges



“Whatever a man sows, that will he also reap. And let us not lose heart in doing good for, in due time, we will reap if we do not grow weary.” – Galatians 6: 7–10

“The whole working by referral system is about doing good to people. And that means you get to be a giver.” – Brian Buffini

“Do nothing from selfish or empty conceit. But with humility of mind, let each of you regard one another as more important than himself. Do not merely look out for your own interests, but also the interests of others.” – Philippians 2: 3–4

“Commit your works to the Lord, and your plans will be established.” – Proverbs 16:3

“The idea of work is not just to have money in the bank, or food on the table. The idea of work is what it makes of you. And it’s a great reflection of your character. So, as you’re working on your work, you’re working on yourself, you’re working on your life.” – Brian Buffini

“I just want to ask you the question: How many talents have you been given and what have you done with them?” – Brian Buffini


I haven’t seen this cycle too many times in my 35 years in real estate, but nothing I see says we’re in a bubble or anything like it.” — Brian Buffini


In a challenging marketplace, real estate professionals need to be prepared for what lies ahead if they want to succeed and serve their clients at the highest levels. In this episode, Brian gives his mid-year evaluation of the economy and reveals his bold predictions for the industry for the next six months. He shares the most up-to-date economic data available, outlines changes happening in the marketplace and explains why agents need to become even more professional in order to capitalize on opportunities and maximize success. Featuring an exclusive interview with Dr. Lawrence Yun, Chief Economist at the National Association of REALTORS®, this episode will get you ready for what the second half of 2021 has in store.



  • The current state of the real estate industry.
  • Lawrence Yun’s analysis of the market.
  • Why it’s critical to keep updating your skills.



The National Association of REALTORS®

Episode 201, This Too Shall Pass – an Interview with Dr. Lawrence Yun

100 Days to Greatness

Buffini & Company Real Estate Report

Buffini & Company Team Coaching



“It’s an 80:20 business, or maybe now it’s a 90:10 business because one has to have that special skill to get the deals done in these unique inventory-short market conditions.” — Dr. Lawrence Yun

“Core inflation is actually rising at the highest pace in 30 years.” — Dr. Lawrence Yun

“Now we are seeing some topping out in the home sales activity in recent months. That is to say, we are beginning to see sales approaching pre-pandemic levels.” — Dr. Lawrence Yun

“Don’t expect any persistent price decline. It may occur just temporarily. Even that temporary price decline may not occur, but if it was to occur it is just simply a second chance opportunity for some buyers who have been outbid by others.”  — Dr. Lawrence Yun

“Our commitment at Buffini & Company is to try to make as many agents as we can as professional as we can, as productive as we can, as successful as we can.” — Brian Buffini

“You want to get paid like a pro, you have to practice like a pro. You have to have the skills of a pro, and then you get paid like one.” — Brian Buffini

The blue-collar mindset is about a job well done and done right.” Joe Niego


Everyone can learn something from the powerful values of the blue-collar work ethic. In this episode, Brian interviews top-producing agent and speaker Joe Niego about his blue-collar origins and mindset. Joe explains how this mentality translated so well in the white-collar world of real estate and brought about huge success in his life. Topics discussed include: Why it’s vital to seek accountability, why routines are so important and why you must know what you’re building if you want to succeed.



  • What it means to have a blue-collar mindset.
  • Why the blue-collar mindset is a success formula for any walk of life.
  • How to develop a blue-collar mindset.



MasterMind Summit

Referral Maker CRM

A Builder or a Wrecker,” poem



“There’s something about being compensated hourly – it helps you understand the value of money and the appreciation of money.” Joe Niego

“I believe physical work brings out special qualities in those that participate. It forces you to have the blue-collar mindset. It’s the labor and the toil that cultivates the human spirit and grows personal character.” Joe Niego

“A blue-collar mindset in work, and a blue-collar mindset in investing, ends up in a lot of green.” Brian Buffini

“There’s one indicator that determines my financial destiny. And that’s my blue-collar mindset.”   Joe Niego

“If you’re willing to do the dirty work, you can become filthy rich.” Ron Niego

“We’ve been in survival mode. It’s time to get into thriving mode.” Brian Buffini


Over the last year people everywhere have been in a funk, many without even realizing it. In this episode, a follow-up to episode 281, Brian explains how to transition from simply surviving to thriving, experiencing joy and achieving goals again. Topics discussed include: Why we have become addicted to comfort and control, why discomfort is necessary for growth and why we must reignite our spark and connect with others once more.



  • What happens when you’re in a funk.
  • How to get your groove back.
  • How to be a hit factory.



Hitsville: The Making of Motown

Episode 281, Making Your Business and Life a Hit

Episode 272, How to Get Out of a Funk

The Road Less Traveled,” by M. Scott Peck

Ain’t No Mountain High Enough

Episode 267, The Power of Who – an Interview with Bob Beaudine

MasterMind Summit

Phil Mickelson, PGA Tour



“The commitment is the good life, and the good life requires joy. And, when you’re in limbo, you feel no sense of joy.” Brian Buffini

“Happiness consists in activity. It is a running stream, not a stagnant pool.” John Mason Good

“Being uncomfortable is where you grow.” Brian Buffini

“Find out what you really want, and go pursue it. Go set some uncomfortable goals.” Brian Buffini

“What we need to realize is that, when we set a goal, there ain’t no mountain high enough.” Brian Buffini

“Never forget the essence of your spark.” Taylor Swift

“There’s highs and lows. There’s ups and downs. But it is a good life.” Brian Buffini

It’s not enough to have talent. You have to have structure, organization and promotion. You have to have it all.Brian Buffini

You don’t have to reinvent the wheel to succeed – having a proven model to follow is a surefire way to achieve your goals. In this episode, a live recording from Buffini & Company Peak Experience, Brian explains how Berry Gordy’s Motown model for success can improve your business and your life. Topics discussed include: How to learn from past experiences, why collaboration is so important, why competition breeds champions and why you either innovate or you stagnate.



  • Why you need a model for success.
  • How to recruit, develop and expand a team.
  • How to leverage your own and others’ gifts.



Hitsville: The Making of Motown


Buffini & Company Training



“Risks have to be calculated and planned.” Brian Buffini

“None of us is as smart as all of us.” – Brian Buffini

“Fear and self-doubt have always been the greatest enemies of human potential.” – Brian Tracy

“Having a competitive environment inside your culture and keeping the love – that’s the magic.” – Brian Buffini

“Letting people share their gifts and strength is real love.” – Jon Gordon

The only person who likes change is a baby with a wet nappy!” Therese Buffini

Humans are designed to resist change but if we can accept that it’s inevitable, adapt and then innovate, we will ultimately grow. In this episode, part of a Facebook Live recording, Brian shares how you can take advantage of change and make your good life even better. A coaching session also addresses topics such as why real estate is a long-term investment, how to keep clients upbeat and focused in this hot market and how to build a team.



  • Why homeostasis is a killer.
  • Why momentum is key.
  • How to celebrate the new normal.



Buffini & Company Team Coaching


“The Shawshank Redemption,” movie


“Count Your Blessings,” by Bing Crosby


Phil Mickelson, PGA Tour




“Change imposed is change opposed.” – Brian Buffini

“The comfortable life will always become uncomfortable.” – Brian Buffini

“The tiniest of momentum can ultimately change everything.” – Brian Buffini

“It’s good to set unreasonable goals.” – Brian Buffini

“The breadcrumbs of your past will reveal your future.” – Brian Buffini

“I’m not afraid to change. I’m not afraid to make a mistake. I’m not afraid to fail.  I’m willing to try.” – Brian Buffini

“If you don’t know what you’re building towards, you’re not going to get there.  And so, I encourage people to know what you’re building.” – Bill Hampton


Promotion is one of the most misunderstood aspects of business today. It’s often connected to showmanship or clever marketing but, when it’s done authentically, it’s all about giving people a solution to their problems. In this episode, Brian interviews former Dave Ramsey associate Bill Hampton to discover how organizations can move the needle when it comes to promotion, sales and growth. Topics discussed include: how the momentum theorem works; why it’s so important to build trust, confidence and competence with your customers; and why you must not only consistently sell your message, but be ready to deliver when you get the opportunity.



  • How passion fuels promotion.
  • Why sales needs belief.
  • Why you must grow yourself to grow your business.



Episode 265, The E-Myth Revisited – an Interview with Michael E. Gerber

Start with Why,” by Simon Sinek

Ford v Ferrari,” movie

The 21 Irrefutable Laws of Leadership,” by John C. Maxwell

The E Myth Revisited,” by Michael E. Gerber

Straight from the Gut,” by Jack Welch

Rudy,” movie



“Number one, you’ve got to ask, what is the problem that I need to solve? What is the problem my customer needs solved? Because, ultimately, you’re not really promoting your business, you’re promoting the problem that you solve.” – Bill Hampton

“You have to know your audience so you can answer the right questions.” – Bill Hampton

“When you promote your business, I think it’s very important that you’ve got to stand for something. Nobody wins in the margins. You win on the edges.”

– Bill Hampton

“When opportunity knocks, it’s too late to prepare.” – John Wooden

“With sales, it starts with belief. It starts with belief in yourself. And it starts with belief in your product.” – Bill Hampton

“You’ve got to know your why, you’ve got to know your numbers. And then, the last thing is, you’ve got to go all in.” – Bill Hampton

“Once you grow yourself, then you can grow your people.” – Bill Hampton

“You’re either coaching it or allowing it to happen.” – Mike Leach

“You bet on me, you bet on this system and this philosophy, and you bet on yourselves. And then, in turn, each one of you became a role model and an example in your own markets, in your own communities that became pebbles in the pond.” Brian Buffini


Buffini & Company recently celebrated its 25th anniversary. To mark the occasion, Brian spoke to some of the earliest adopters of the working by referral system. In this episode, these special role models recall their memories of the first events and when and where they met Brian. They also share why they were drawn to the system to begin with, why they committed so strongly to it and how their lives have been changed as a result.



  • Why they took a chance on the system.
  • What they have learned about success over the years.
  • Why they have continued to follow the system for over two decades.



Buffini & Company MasterMind

100 Days to Greatness



“Consistency breeds trust and, without trust, you don’t get referrals. Do the things you’re good at, the things you enjoy, and just do those consistently. And it will pay off.” – Todd Nordstrom 

“Have clarity, absolute clarity, and then be persistent and consistent because you will get where you want to go. If your mind is very clear, if your vision is clear, your decisions are easy.” – Judy Adler

“Being committed to your goals and reviewing goals is a huge benefit.” – Larry Hassan

“Run your business like a business. Consistency is important. If you don’t know how to do it, get a coach, get some help. And listen to what you’re told and do what you’re told, not what you think is the best thing.” – Margaret Barton

“Read, read, read, read. And, in the reading, you help to learn who you are and what gift you have to give to other people.” – Sam Elzie

“Give it away in slices and it will come back to you in loaves. Operate from abundance and not scarcity. And in our business, where so many agents feel like there’s competition, there is no competition, we are our own competition.” – Edith Elzie

“This has been my life’s work.” – Brian Buffini

We all need help. Don’t go it alone. Brian Buffini

Over the past year, people everywhere have been asked to go it alone, whether through stay-at-home orders, self-isolating or social distancing. This has led to the illusion that we’re fine by ourselves, but nothing could be further from the truth. In this episode, Brian shares why people are designed to connect with each other, why there’s no shame in reaching out and asking for help when you need it and why we’re always better together than apart.



  • Why we go it alone.
  • Why it’s so hard to ask for help.
  • The payoff of not going it alone.



Episode 166, Discipline Equals Freedom with Jocko Willink

Episode 101, Tough Times Never Last, Tough People Do, With Master Motivator – Les Brown

Episode 066, An Interview with Brian Tracy – The Living Legend of Personal Growth Part One

Cool Hand Luke,” movie 

Think and Grow Rich,” by Napoleon Hill

You’ll Never Walk Alone,” by Wintley Phipps



“Self reliance always runs out of runway.” – Brian Buffini

“There are no extra prizes for pride.” – Brian Buffini

“It takes a tremendous amount of security in yourself to say, ‘I need help’.” – Brian Buffini

“If you can’t ask for help without self-judgment, you cannot offer help without judging others.” – Brené Brown

“Asking for help is ultimately ‘I want to learn’.” – Brian Buffini

“Fear and self-doubt have always been the greatest enemies of human potential.” – Brian Tracy

“None of us are as smart as all of us.” – Brian Buffini