Peak performance is nothing more or less than getting our biology to work for us rather than against us. Steven Kotler

A state of flow is an optimal state of consciousness when we both feel our best and perform our best. In this episode, Brian interviews Steven Kotler, one of the world’s leading experts on human performance. Steven shares how to achieve flow and unlock peak performance – those moments in time when the impossible becomes possible. Topics discussed include: why our biology is hardwired for three levels of goals, why practicing distraction management is key and why there is power in invisible skills.

The Art of Impossible: A Peak Performance Primer



  • Why everyone can access flow.
  • How to trigger flow.
  • How to focus and achieve complete concentration.



Flow Research Collective

The Art of Impossible,” by Steven Kotler

The Rise of Superman,” by Steven Kotler

Flow,” by  Mihaly Csikszentmihalyi



“Whenever you see people accomplishing the impossible, you tend to see people in a state of flow.” – Steven Kotler

“Flow is a massive amplification of skills.” – Steven Kotler

“I work for the boss. The boss is who I am yesterday that made my to-do list.” – Steven Kotler

“In peak performance, motivation gets us into the game. Learning allows us to continue to play. Creativity – creative problem solving – it’s how we steer. And flow, which is a state of optimal performance, is how we turbo-boost the results beyond all reasonable expectation.” – Steven Kotler

“If you use the system the way it’s designed to be used, you just get farther faster with a lot less fuss.” – Steven Kotler

“You can never have too many arrows in your quiver.” – John Barth

By having a bucket list, it gives you something to hope for. Hope is a very, very powerful thing.” Brian Buffini

The past 18 months have been extremely challenging for everyone, but the time has now come to look to the future again. In this episode, part of a Facebook Live recording, Brian shares how to plan for what lies ahead by revisiting and updating your bucket list. A Q&A session also addresses topics such as when to invest out of state, whether there is a property bubble and how to handle negotiations in such a hot market.



  • The three elements of a successful bucket list.
  • What a bucket list gives you.
  • How to create your own bucket list.



MasterMind Summit

The Peak Experience

BombBomb Partnership Announcement

100 Days to Greatness

The Pathway to Mastery–Advanced

Episode 36, The One Decision That Makes a Millionaire



“Human beings are fantastic at surviving, but after a while you want to do a bit more than just survive.” – Brian Buffini

“It’s time to have something to hope for. And maybe it’s not exactly what you wanted, but it could be something that you wanted and it’s a new experience. And it’s a powerful thing.” – Brian Buffini

“There are far better things ahead than any we leave behind.” – C.S. Lewis

“The greatest joys of life are happy memories. Your job is to create as many of them as possible.” – Brian Tracy

“I’m very, very proud of our industry, and especially now.” – Brian Buffini

“Don’t tell me I can’t do it. Tell me what I have to do so I can do it.” – Dick Hoyt

It’s possible to achieve incredible things in life simply by making up your mind. In this special episode from the Buffini & Company vaults, Brian interviews trailblazing athlete Dick Hoyt, who recently passed away. Dick shares how his son, Rick, born a quadriplegic and unable to speak or control his limbs, told him he wanted to participate in a 5-mile benefit run for a lacrosse player who had been paralyzed in an accident. From that first race, when Dick pushed Rick in his wheelchair and his son confided how he didn’t feel disabled when they ran together, they went on to complete over 1,000 races, including marathons, duathlons and triathlons. Topics discussed include: How their running journey evolved, how they broke new ground and barriers together and how they overcame the criticism and negativity they encountered.



  • How Dick always maintained a positive mindset.
  • How Dick managed and prioritized his time.
  • Why short and long-term goals were vital to the success of Team Hoyt.



Dick & Rick Hoyt

Team Hoyt

MasterMind Summit

Boston Marathon

Ironman Interview



“I made up my mind that we’re not going to be discouraged. And we’re not going to take no for an answer. And we’re going to go out there and do the things we want to do.” – Dick Hoyt

“We’ve come a long way and we’ve been able to break down a lot of barriers along the way and that’s because we never gave up and we never take no for an answer.” Dick Hoyt

“If don’t have your mind made up and set, you’re not going to be able to accomplish the things that you want to accomplish.” – Dick Hoyt

“You can’t get discouraged. You’ve got to be very, very brave.” Dick Hoyt

“I look forward to every day and the challenges that may come ahead.”Dick Hoyt

“The secret to managing our self-talk well is using combinations of tools.” Ethan Kross

Some of the most important conversations we ever have are with ourselves. In this episode, Brian interviews Ethan Kross about his book, “Chatter.” Ethan explains why we all have an inner voice and how we can learn to harness it to live a healthier, more satisfying and more productive life. Topics discussed include: distance self-talk, temporal distancing, the power and peril of other people, invisible support and the Nadal Principle.



  • Why we can lose perspective when trying to solve a problem.
  • Why small shifts in how we think can make a huge difference.
  • Which tools we can use to rein in our mental chatter.



Chatter,” By Ethan Kross

Episode 40, Getting Caught Talking to Yourself

What to Say When You Talk to Yourself,” by Shad Helmstetter

Man’s Search for Meaning,” Viktor E. Frankl

The Energy Bus,” by Jon Gordon



“Language can be our friend.” Ethan Kross

“Sometimes it’s just a gentle nudge to think differently that can make a difference.” Ethan Kross

“We can often give advice to others better than we can follow that advice ourselves. So other people are in a prime position to help us work through our chatter.” Ethan Kross

“When you’re struggling with chatter, be very deliberate about who you seek out support from.” Ethan Kross

“There are things we can do in the world around us that influence the things happening between our ears.” Ethan Kross

“When you’re in a funk, it’s time to go back to the fundamentals of personal growth and development, because I believe the greatest way to get out of a funk is to grow.” – Brian Buffini

Life is designed to have peaks and valleys. We all have highs and lows along the way – that just means we’re human. In this episode, Brian explains why everyone experiences a funk sometimes and how to best get past it. Topics discussed include: the three kinds of funks that exist; why positive self-talk matters; the difference between isolation and solitude; and why you must be careful what you read, watch and listen to.




  • Reasons why you can get into a funk.
  • How to navigate a funk when there is no instant fix.
  • Steps to take to get out of a funk.



Chatter,” by Ethan Kross

What to Say When You Talk to Yourself,” by Shad Helmstetter

Episode 40, Getting Caught Talking to Yourself

Boundaries,” by Henry Cloud

Episode 61, The Strangest Secret – by Earl Nightingale

Episode 200, As a Man Thinketh

Episode 220, Napoleon Hill’s Powerful Principles for Perilous Times



“We have highs, we have lows, we have times we’re fired up, we have times when we’re just at the bottom. There’s nothing wrong with you, you’re human.” Brian Buffini

“It takes grit to be relentlessly positive.” Brian Buffini

“Talk to yourself like you would to someone you love.” Brené Brown

“We all need people. And we all do better with people.” Brian Buffini

“One of the most life-giving things in the world is to serve somebody else.” Brian Buffini


“The question is, can you figure out your engine, your vehicle, so you can start doing better in your own environment?” – Rich Diviney

What are the key attributes for success in even the toughest situation? In this episode, Brian interviews retired Navy SEAL Commander Rich Diviney about his book, “The Attributes.” Rich explains how, through close observation of the most elite optimal performers, he learned to identify the hidden drivers of performance that explain how someone will succeed, both as an individual and as part of a team. Topics discussed include: the unique SEAL mindset, the difference between skills and attributes and the defining qualities of real leadership.



  • The five attributes of optimal performance.
  • How everyone possesses these attributes to varying degrees.
  • Why you must understand and cultivate your own attributes.



The Attributes

Draper Kauffman

The Shawshank Redemption” movie

Key to Yourself,” by Venice Bloodworth



“Courage cannot exist without fear.” Rich Diviney

“There’s a distinct difference between being in charge and being a leader. Being in charge is a noun, and being a leader is a verb.”Rich Diviney

“One of the most important jobs of leadership is oftentimes not to be in the front at all, it’s to push your people up front.”Rich Diviney

“Humility is a difficult thing. Because as soon as you think you have it, you’ve lost it.”Rich Diviney

“Laughter is a binding element that hacks into courage and allows us to keep going.” Rich Diviney

“Be resolute in the outcome, but don’t dictate the pathway. You have to be adaptable – the pathway is going to change.” Rich Diviney


“I’ve never met an Irishman who didn’t hope for more.” – Brian Buffini

Ireland might be a small country, but it’s one of the most influential in the world. In this episode, recorded as a special Facebook Live on St. Patrick’s Day, Brian shares three reasons why so many Irish people achieve phenomenal success worldwide and explains how these unique principles can help you win, no matter where you’re from. This episode also features a bonus Q&A session in which Brian discusses topics including how to deal with a hot market, how to get clients to refer you and why it’s important to keep connecting with customers who move out of state.



  • Why it’s vital to have a wishbone.
  • How to develop a backbone.
  • Why everyone needs a funny bone.



EPIC, The Irish Emigration Museum

The Commitments” movie

The Shawshank Redemption” movie

Episode 201, This Too Shall Pass – an Interview with Dr. Lawrence Yun

The Peak Experience



“We are all in the gutter, but some of us are looking at the stars.” Oscar Wilde

“You’ve got to have a backbone. You’ve got to have some toughness. If you want to succeed in life, you’ve got to be tough enough to do it.” Brian Buffini

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” Samuel Beckett

“Life is really simple, but we insist on making it complicated.” Confucius

“We need a bit of laughter. We need a bit of life.” Brian Buffini

“Laughter is the best medicine. And the best medicine is in short supply in today’s world.” Brian Buffini

“If you have the right heart and the right motives, and you go about this the right way, you will be a person of influence. You will become a master of influence.” Brian Buffini

The art of persuasion can be a powerful force for good, but it must be done for the right reasons and in the right way. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares three more principles of influence and persuasion. Topics discussed include: why it’s important to slow down and break bread with people, why actions speak louder than words and why you must lead yourself before you can lead others.



  • Why the likeability factor is so important.
  • How to be an effective leader.
  • Why the principle of scarcity must be authentic.



Influence: The Psychology of Persuasion,” by Robert Cialdini

Episode 267, The Power of WHO – an Interview with Bob Beaudine

Episode 227, The Leader’s Edge

Love is the Killer App,” by Tim Sanders

Emotional Intelligence 2.0,” by Travis Bradberry

The Peak Experience

MasterMind Summit



“To positively influence people, you have to really make a deep impression on how you make them feel.” Brian Buffini

“We want to do business with people we like.”Brian Buffini

“It’s amazing how interesting people find you when you’re interested in them.” Brian Buffini

“I find that if I’m kind to myself and gracious to myself, I can be kind and gracious to others.” Brian Buffini

“The power of doing the right things, in the right way, with the right intent – and maintaining that standard for yourself – is a deposit in your own mind and your own heart that will be the making of you.” Brian Buffini

“Great persuasion is getting people to do what they need to do.”Brian Buffini

When done for the right reasons and in the right way, the art of persuasion is very powerful. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares the first three of six principles of influence and persuasion. He explains how, when they coincide with the right intent, motivation and desire to help, these techniques can be used for the common good and to serve others.



  • How the law of reciprocity works.
  • Why commitment is a key ingredient in influence.
  • Why social proof is such a powerful phenomenon.



Influence: The Psychology of Persuasion,” by Robert Cialdini

Episode 267, The Power of WHO – an Interview with Bob Beaudine

The Power of WHO,” by Bob Beaudine

Episode 231, The Law of the Harvest

National Association of REALTORS®

Episode 199, No Plan B

Episode 164, The Best Interview of My Life with Neil Armstrong

Solomon Asch



“If you give and give and give, eventually you will be seen, you will be acknowledged and you will reap the harvest.” Brian Buffini

“Help your friends in every way possible.” Bob Beaudine

“You will find your tribe, you will find the right people, you will find the right reward. But don’t give up.”Brian Buffini

“If you want to have influence you’ve got to be committed, have no plan B and be all in.” Brian Buffini

“If they can do it, I can do it.” Brian Buffini

“The power of WHO starts first with a premise that friends and business aren’t taboo.” Bob Beaudine


We all have key relationships in our lives that can help us in ways we never imagined. In this episode, Brian interviews Bob Beaudine, the top sports and entertainment executive recruiter in the United States. Bob explains why your friends are your conduits and resources to success, why you must humble yourself enough to ask for help and how you can deal with life’s speedbumps and still achieve your dreams.


  • Why you already know everyone you need to.
  • How the 100/40 strategy works.
  • The five clues that provide the feedback to get you back on track.



The Power of WHO,” by Bob Beaudine

2 Chairs,” by Bob Beaudine

Arnie,” Golf Channel documentary

It’s a Wonderful Life,” movie



“If you want your dreams to come true, you have to help other people get their dream.” Bob Beaudine

“You can never get what you can’t see.” Bob Beaudine

“People don’t care how interesting you are, they care how interested you are.”Bob Beaudine

“Everyone comes to a realization that we’re all a cup short of greatness … you need other people.”Bob Beaudine

“Friends are different than acquaintances. Friends help you now; acquaintances wish you well.” Bob Beaudine

“You should go where you’re celebrated, not where you’re tolerated.” Bob Beaudine