I think happiness in great times is a luxury item. I think, right now, optimism, happiness becomes one of those essentials the necessities that we absolutely need.” Shawn Achor

 How can we be happy, even in challenging times? In this episode, Brian interviews happiness expert Shawn Achor to discover how we can create happiness, spread it to other people and use it as an advantage in our lives. Topics discussed include how a crisis can deepen our social bonds and give us meaning, how people can understand their own potential and where potential, success and happiness intersect.




  • How to process this crisis and have a happier and more productive outcome.
  • How a shift in mindset and behavior can help you change course in difficult times.
  • The five seeds of potential that help people thrive in crisis.



Buffini & Company MasterMind Summit

Shawn Achor’s TED Talk

PBS Special: The Happiness Advantage

“The Happiness Advantage,” by Shawn Achor

“Big Potential,” by Shawn Achor

“Mere Christianity,” by C.S. Lewis

“The Great Divorce,” by C.S. Lewis

Wilbur Smith, author



“While it is unprecedented that we’ve never shut down the world because of a global pandemic ever, what isn’t unprecedented is the fact that humans have gone through crises and overcome them.” – Shawn Achor

“What we have great precedent for is that humans overcome challenges and crises in the exact same way. Eventually, the turning point comes when people are able to raise their levels of optimism, social connection, refine the meaning that they have within their work, and be able to restart that forward progress.” – Shawn Achor

“People think happiness is connected to whimsy. This is a toughness. This is a determination. This is a resolve. It’s a spirit. It’s mind and heart.” – Brian Buffini

“I think people are going to become more grateful because convenience has been taken out of our life.” – Brian Buffini

“People are either going to get bitter or better at this time.” – Brian Buffini

“The mindset shift I’m hoping people make is not ‘How do I get out of this crisis myself? How do I hunker down? How do I solve this?’ But rather, ‘How do I create an interconnected pursuit of happiness and success within my life?’” – Shawn Achor

“The geometry of the challenges in your life are constantly in flux, based upon whether or not you think you’re alone, or with other people overcoming a challenge.” – Shawn Achor

“I want to move away from a self-help approach to happiness.” – Shawn Achor

“The greatest predictors of our long-term levels of happiness right now are other people.” – Shawn Achor

“When somebody’s going through a challenge, optimism doesn’t shield them from it. But optimism and social connection cause them to become more adaptive to get out of that quicker.” – Shawn Achor

“The crisis actually gives us something meaningful to bond around.” – Shawn Achor

“People have these seeds of untapped potential that they oftentimes don’t even know that they could cause to flourish, or they don’t have the time for.” – Shawn Achor

“If the height of your potential is predicted by the people around you, we need to find some way of lifting them up right now.” – Shawn Achor

“There’s ways to find growth in the midst of a challenge.” – Shawn Achor

“Sometimes you have to get away from what you have that’s comfortable to go after what’s great.”  – Brian Buffini

“One thing is for sure. We’re going to survive this and we’re going to be stronger at the other end as an industry.” – Vince Malta

In these uncertain times, real estate professionals are experiencing unprecedented challenges on a national level. In this special bonus episode, Brian interviews NAR President Vince Malta about how the community can weather the Coronavirus pandemic and have confidence in the future. Topics discussed include how the home market will recover; why staying informed, keeping educated and getting trained is vital; and how virtual advances might streamline transactions.




  • How NAR is currently advocating on behalf of the industry.
  • How the recent $2 trillion CARE relief package will help the real estate business.
  • Why Realtors’ value proposition is more important than ever.



Episode 203, A Home for the Brave – an Interview with Dr. Ben Carson and Brian D. Montgomery

Episode 201, This Too Shall Pass – an Interview with Dr. Lawrence Yun

Buffini Bonus Resources

U.S. Chamber of Commerce infographic

National Association of REALTORS®

NAR Right Tools Right Now

Realtor hotline: 1 800 874 6500



“Home is very important to me right now. I really appreciate my home, this place I call home, a lot more these days.” – Vince Malta

“I think people have a greater affection for their home. I think they have a greater affection for the people who made their home possible.” – Brian Buffini

“I think when we come out of this, there will be a great pent-up demand in the home business.” – Brian Buffini

“We saw that after 9/11…people really looked at home as their safe haven and so they invested a lot more in their home or they invested in a home.” – Vince Malta

“I think that we’re all going to get our home in order when this passes for sure. And there’ll be good opportunity to do so.” – Vince Malta

“Many markets in the United States are still doing a lot of buying and selling of homes right now.” – Vince Malta

“One thing I find with Realtors is they’re so resilient. And they’re so adaptable. And that’s what they are doing right now. They’re finding ways that they could help their clients either market their property or help them prepare for what they’re going to do or providing them the latest information regarding Covid 19 through this crisis, and so that is, I think so great about our Realtor community. They make things work in sometimes the most adverse situations.” – Vince Malta

“Stay up to date with the latest information.” – Vince Malta

“This is a time to really reflect and look inward in a sense as to how you need to perhaps redesign your business model. Educate yourself. This is the time to take and do those things.” – Vince Malta

“You’re going to be in a situation where you might want to do 12 months’ worth of business in about 9 months’ worth of work. And so, now’s the time to do training.” – Brian Buffini

“Now’s the time to be a voice of value in the marketplace.” – Brian Buffini

“Your expertise is needed more now than ever.” – Vince Malta

“Some online providers have pulled back their services because of what’s been going on, such as iBuying programs, etc. So I think that there’ll be a great need for real estate services as we move forward.” – Vince Malta

“That value proposition is going to be extremely important as we move forward. And I think that Realtors will be able to express that value proposition so greatly as they’re guiding people through this post Covid19.” – Vince Malta

“You’ve got to take the ‘self’ out of being self-employed, I think it’s important to connect as a community, connect with fellow agents, connect with your broker. – Brian Buffini

“Some blessings always come out of these trials.” – Brian Buffini

“Realtors aren’t going anywhere. We’re here for the long haul. We’re here to serve.” – Brian Buffini

When things get hot, I get cool.”Brian Buffini

In times of crisis, we must dare to be great. In this episode, Brian explains how to deal with challenges and assist others in these unprecedented times. With military tips for developing discipline, as well as inspirational stories, how-tos and quotes, this episode will help you be fired up, steady and secure, now and into the future.



  • How to practice Discipline.
  • How to enhance your Attitude.
  • How to Relax.
  • How to Energize.



Episode 203, A Home for the Brave – an Interview with Dr. Ben Carson and Brian D. Montgomery

Episode 201, This Too Shall Pass – an Interview with Dr. Lawrence Yun

Episode 198, Start Slow, Finish Fast – an Interview with Hal Higdon

The Pray App


“Attitude,” a poem by Charles R. Swindoll



“Without self-discipline, success is impossible.” – Lou Holtz

“Discipline is choosing between what you want now, and what you want most.”  – President Abraham Lincoln

“Discipline is the foundation on which all success is built. Lack of discipline inevitably leads to failure.” – Jim Rohn

“Life is 10 percent what happens to me and 90 percent how I react to it.” –  Charles R. Swindoll

“Attitude is a little thing that makes a big difference.” – Winston Churchill

“Your attitude, not your aptitude, will determine your altitude.” – Zig Ziglar

“If you don’t like something, change it. If you can’t change it, change your attitude.” – Maya Angelou

“If you can’t energize others, you can’t be a leader.” – Jack Welch

“The Lord is my shepherd; I shall not want.” – Psalm 23


You can’t be free, unless you’re brave. It’s on every coin in our pocket and every bill in our wallet that says ‘In God We Trust.’” Dr. Carson

As a cornerstone of the American Dream, homeownership means even more to people in these unprecedented times. In this special bonus episode, Brian interviews Dr. Ben Carson, United States Secretary of Housing and Urban Development, and Brian D. Montgomery, Assistant Secretary for Housing – Federal Housing Commissioner to get an insight into how the Coronavirus pandemic will affect the housing market. Topics discussed include why health and housing go hand in hand; how the housing market as a whole is currently holding up; and what homeowners can do if they’re struggling to keep up with mortgage payments. Read transcript for “A Home for the Brave – an Interview with Dr. Ben Carson and Brian D. Montgomery #203.



  • If any changes to FHA underwriting guidelines are coming.
  • How the ongoing housing shortage will impact first-time buyers and renters
  • How the real estate community can support fair housing programs.



“This too will pass; people need to understand. It will come and it will go.” – Dr. Carson

“We have to recognize that, by shutting down the whole country, we also have some significant economic consequences. So, we’re going to have to fashion solutions that take everything into account. We don’t want to destroy one area to say that we’ve succeeded in another area.” – Dr. Carson

“People should understand that each one of us plays a significant role.” – Dr. Carson

“People must take the social distancing very seriously.” – Dr. Carson

“Act as if you have the virus at all times, and you’ll do the right thing.” – Brian Buffini

“Having a place that you can call your own, a place that you can go to and be supported – you can’t put a value on that. It’s so vitally important. That peace of mind allows you to grow and to plan.” – Dr. Carson

“Homeownership is the number one mechanism of wealth accumulation in this nation.” – Dr. Carson

“It’s very important for people to understand that we’re in a radically different place going into this crisis than we were with the mortgage crisis.” – Brian Buffini

“This is a blip. This too will pass. The fundamentals remain the same; they are still strong.” – Dr. Carson

“I think once this is all over, you’re going to see a continuation of improvement in the market.” – Dr. Carson

“We do still have shortages of course, in particular with existing homes and it’s going to take a while for us to rectify that situation, but it’s all moving in the right direction.” – Dr. Carson

“While none of us wanted this to happen and hope it ends quickly, thankfully it’s during a rather strong housing market.” – Commissioner Montgomery

“The key thing we want to make sure that people understand is that no-one should lose their home as a result of this.” – “Commissioner Montgomery

“We wanted to stop in their tracks any foreclosures or evictions that were going on. But we also wanted to emphasize to people that we have a relationship with the services and we asked them to exercise forbearance.” – Dr Carson

“If you foresee an issue with your mortgage payment, you need to contact your servicer and they will work with you.” – Dr. Carson

“You still have to contact your lender if you think you’re going to miss a payment or get behind on a payment.” – Brian Buffini

“People should not be embarrassed. Recognize that this is a widespread problem. Your neighbor may look like they’re very prosperous, but really they’re thinking the same thing you are.” – Dr. Carson

“We recognize that we have an obligation to the people that we serve and we’re going to make sure it is fulfilled.” – Dr. Carson

“This has come to pass; it hasn’t come to stay.” – Beverly Buffini

“We want to be the voice of steady and calm.” – Commissioner Montgomery

“People are just reaching out. For the most part, we Americans are peaceful people who care about their neighbor.” – Dr. Carson

“It’s so important for us to recognize to not allow ourselves to be changed by the purveyors of hatred and division.” – Dr. Carson

“The words (of encouragement) are already there. They’re in our pledge of allegiance – one nation under God.” – Dr. Carson

“It’s in our national anthem, at the end of that first stanza, where it says the land of the free and the home of the brave. You can’t be free, unless you’re brave. It’s on every coin in our pocket and every bill in our wallet that says ‘In God We Trust.’” – Dr. Carson

“It doesn’t matter what your faith is. Godly principles of loving your fellow man, caring about your neighbour, developing your God-given talents to the utmost so that you become valuable to the people round you, having values and principles that govern your life. That’s who we are and, if we do that, there is no issue that can conquer us a people.” – Dr. Carson

Lessons are coming, and better days lie ahead.” Brian Buffini

How do you make a comeback after experiencing a trial, a setback or a difficulty? In this episode, Brian explains how he handled a series of life crises in a way that made his relationships better, his family stronger and his business more prosperous. Topics discussed include how Buffini & Company survived the impact of the last recession, how Brian’s family coped when their home was destroyed by a wildfire and how Brian himself endured his own serious health issues.

Our team has put together an awesome book of inspirational quotes for you. Click here to grab it!




  • How the fire of a crisis can refine, purify and increase your value.
  • How you can begin anew.
  • How you can simplify your life.



“My Way,” by Frank Sinatra

“I Get Knocked Down,” by Chumbawamba

“Cool Hand Luke,” movie

“The Color Purple,” movie

“God is Trying to Tell You Something,” song

“Amazing Grace,” by Wintley Phipps

“How to Win Friends and Influence People,” by Dale Carnegie

“The Richest Man in Babylon,” by George S. Clason

“The Greatest Salesman in the World,” by Og Mandino

“The Power of Habit,” by Charles Duhigg



“How do we become more valuable as human beings? Through these trials and through the intense heat of life, the impurities get burned off.”  – Brian Buffini

“It is in the quiet crucible of your personal, private sufferings that your noblest dreams are born and God’s greatest gifts are given.” – Wintley Phipps

“Trials teach us what we are; they dig up the soil and they let us see what we’re made of.” – Charles Spurgeon

“Circumstances do not make the man; they reveal him.” – James Allen

“Removing impurities in the human heart, that hurts. And it’s the kind of personal growth that nobody wants.” – Brian Buffini

“When you actively engage in gradually refining yourself, you retreat from your lazy ways of covering yourself or making excuses.” – Epictetus

“I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.” – John D. Rockefeller

“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to keep moving forward.” – Martin Luther King, Jr.

“Life is too short to get caught up in the tragedies of the past.”  – Brian Buffini

“Procrastination is the silent killer. Act now.” – Brian Buffini

“The secret of change is to focus all of your energy, not on fighting the old, but building the new.” – Socrates

“And let us not grow weary of doing good. For in due season we will reap if we do not give up.” – Galatians 6:9

“Whatever you’re dealing with, I just hope you keep your chin up, keep your hopes up, keep your eyes up, look up, pray up, fellowship up and keep up and you’ll be just fine.” – Brian Buffini

“It’s going to pass. This short-term virus negative impact will pass.” – Dr. Yun


In these uncertain times, it’s vital to arm yourself with facts so you can prepare for and deal with any challenges. In this special bonus episode, Brian interviews NAR Chief Economist Dr. Lawrence Yun and gets his take on how the economy and the housing market will be affected by the Coronavirus. Replacing fear with facts, this content will help you navigate this difficult time for our country, our world and specifically our marketplace.READ FULL EPISODE TRANSCRIPT


• How fluctuations in the economy will impact the real estate market.
• If the Spring selling season will be pushed back into Summer.
• Why the economy and the real estate industry will bounce back.



“We have faced many, many different crises in the past as a country.” – Brian Buffini

“Housing is on very solid ground, yet we are running into this economic quarantine … that is shutting down the economy temporarily.” – Dr. Yun

“The banking industry is in a completely different spot than it was going into the last recession.” – Brian Buffini

“No matter what, this is going to be a shorter-term situation than what we faced with the last recession.” – Brian Buffini

“If it is of short duration, one can anticipate quite a strong real estate rebound after say one or two months of somewhat of a lacklustre activity.” – Dr. Yun

“We had a housing shortage going into this virus situation. And if the duration of this virus negative impact is short … we’ll run into the housing shortage right away again.” – Dr. Yun

“If you don’t sell, you haven’t lost anything.” – Brian Buffini

“In this time of crisis, the one place that people had to go to for their safe haven was their home. Their homes became their shelter, their comfort, their lifeboat.” – Brian Buffini

“If it (the economic shutdown) is of short duration, it will be just a delayed Spring buying season. It could be in August or September when we see that normal Spring buying season occur.” – Dr. Yun

“If there is a short duration Coronavirus impact, then we will see a fairly robust late Summer going into Fall home sales market.” – Dr. Yun

“It’s almost impossible to project at this stage…Data is a rear-view mirror.” – Brian Buffini

“It seems to me that, as we get ready, there will be a pent-up demand.” – Brian Buffini

“It seems like the real estate business as a huge sector of the economy is actually poised to still perform pretty well.” – Brian Buffini

“Housing is on very solid ground if we were to go into a recession.” – Dr. Yun

“Real estate is always going to be this safe haven where people are putting their investment.” – Brian Buffini

“In many ways, we’re well set up for this crisis on a major level.” – Brian Buffini

“The fact that we are in a very accommodating monetary policy means mortgage rates will be at historic lows. The most recent data shows about 3.3 percent. It could even go down to 3 percent.” – Dr. Yun

“Half of Americans don’t have any exposure to the stock market, so they’re just looking at the low mortgage rates.” – Dr. Yun

“Once the all-clear signal is addressed to say the virus situation is over, I think we’re going to see a great robust rebound in people searching for homes.” – Dr. Yun

“People need to be reminded to be resourceful.” – Dr. Yun

“Stay at home, but if you’re staying at home, how can you be resourceful?” – Dr. Yun

“I would like to see more home building activity come onto the market once we go past this crisis.” – Dr. Yun

“If one feels that their job is secure, and many jobs are…take advantage of the record-low mortgage rates” – Dr. Yun

“Maybe there are less buyers out in the market during the crisis, which means there’s less competition and better price negotiation potential.” – Dr. Yun

“Right now, home is the only safe place that you know you have.” – Brian Buffini

“There will be more people working at home…so we may actually begin to see more people wanting to search for different homes to fit their lifestyle a little better.” – Dr. Yun

“The housing market has a huge potential for growth.” – Dr. Yun

“Over the next five years, probably four of those five years will be an improving year.” – Dr. Yun

“People who are planning for the future long term in real estate, they will do well.” – Dr. Yun

“When you have a bit of a longer-term perspective, it seems to take you out of the short-term panic.” – Brian Buffini

“The sky is not falling. This is a difficult time. In many ways, this could be our finest hour.” – Brian Buffini

“It’s going to pass. This short-term virus negative impact will pass.” – Dr. Yun

“Even if it takes a little longer to contain it, there is such a solid fundamental for the real estate market, things will play out very well over the long haul.” – Dr. Yun

“A man is literally what he thinks, his character being the complete sum of all his thoughts.” – James Allen


In the 1903 classic “As a Man Thinketh,” James Allen explains why we are what we think. In this episode, Brian reads the full text of the book and reflects on why this powerful treatise on thought has had such a profound impact on his own thinking and habits. With principles that are still as relevant today as they were over 100 years ago, this book demonstrates how our thoughts mold and direct our lives.



Would you like your own copy of “As a Man Thinketh?” Brian shares this special gift, freshly redesigned by our team, as an additional tool to aid you in transforming your thought life.  Download it and read it again and again!



  • The effect of thought on circumstances.
  • The link between thought and purpose.
  • The power of serenity.



“A man cannot directly choose his circumstances, but he can choose his thoughts, and so indirectly, yet surely, shape his circumstances.” – James Allen

“A man should conceive of a legitimate purpose in his heart and set out to accomplish it.” – James Allen

“Doubt and fear are the great enemies of knowledge, and he who encourages them, who does not slay them, thwarts himself at every step. He who has conquered doubt and fear has conquered failure.” – James Allen

“All that a man achieves and all that he fails to achieve is the direct result of his own thoughts.” – James Allen

“Victories attained by right thought can only be maintained by watchfulness. Many give way when success is assured and rapidly fall back into failure.” – James Allen

“Dream lofty dreams, and as you dream, so shall you become.” – James Allen

“Calmness of mind is one of the beautiful jewels of wisdom. It is the result of long and patient effort in self-control.” – James Allen

“The more tranquil a man becomes, the greater is his success, his influence, his power for good.” – James Allen

I would rather fail massively pursuing the desires of my heart, what I know to be true as a Plan A, than be safely snug at home suffering with the existence of Plan B.” Brian Buffini


It is perceived wisdom that it’s always a good idea to have a Plan B, just in case Plan A doesn’t work out. In this episode, recorded live at the Buffini & Company MasterMind Summit, Brian explains why this is false thinking and why focusing on and decisively working towards what you really want is the best plan of all.



  • To focus on your wins.
  • The importance of being decisive.
  • When to take action.

Buffini & Company MasterMind Summit is designed to inspire, motivate and help unlock the best version of you. Catch Brian live and hear from more dynamic speakers at MasterMind Summit 2020, August 2 – 4 in San Diego.



Buffini & Company MasterMind Summit

Episode 025, The Power of a Made-Up Mind

“Decisive,” by Chip Heath and Dan Heath



“Stubborn is bad when it’s connected to pride. Stubborn is great when it’s connected to resolve.” – Brian Buffini

“Never give in – never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense.” – Winston Churchill

“Short-term emotions make for really bad long-term decisions.” – Brian Buffini

“To double your net worth, double your self-worth because you will never exceed the height of your self-image.” – Robin Sharma.

“I believe formal education can make you a good living. I believe self-education can make you a fortune.” – Brian Buffini

Keep going. Start slow and finish fast.” Hal Higdon


Renowned runner, author and coach Hal Higdon has helped more people run longer distances that anybody else in the world. In this episode, Brian interviews Hal about the unique system he developed to help millions of average, everyday people train to run long distances.


  • How Hal developed his transformative training methodology.
  • Why that methodology works not only for running, but for life and business too.
  • How to set a goal, stay motivated and be consistent.

Free Business Consultation


Want business solutions that work? It seems to be a commonality that, to succeed, you need someone in your corner to cheer you on. We’ve been doing that here at Buffini & Company for years with thousands of small business owners across North America who benefit from our business coaching. Click the button above to schedule your free business consultation.




“Marathon: The Ultimate Training Guide,” by Hal Higdon

Buffini & Company Free Business Consultation



“One of the most important things is to establish a goal. Know where you’re going to be long range – whether it’s a few months from now or a few years from now – and work towards that goal.” – Hal Higdon

“Don’t do it alone.” – Hal Higdon

“Learn from other people. Learn from other runners and enjoy life.” – Hal Higdon

“You have to continue to motivate yourself on a daily basis and keep in mind the amount of the goal.” – Hal Higdon

“It’s not how hard you train but that you continue to train over a long, long period of time.” – Hal Higdon

“Consistency is the real key in doing anything.” – Hal Higdon

“You’re born with talent to do something.” – Hal Higdon

“I never met a piece of real estate I didn’t like.” – Brian Buffini

Brian Buffini has been teaching on finance for over three decades. In this episode, Brian answers financial questions live on air from Insiders, as well as questions submitted to the online Ask Brian platform. Topics discussed include giving with balance, aligning different financial philosophies and investing to build wealth.


  • How to give while still reaching your financial goals.
  • How to be more intentional and focused in what you do.
  • How to make a fortune with your investment strategies.


Please remember that while Brian has great insights to share, he can’t know your unique situation or what specific advice might apply best to you. You should always consult your professional advisors before making any financial or investment decisions.



“Finding Chika,” by Mitch Albom

“Becoming Warren Buffet,” movie

“Inside Bill’s Brain,” movie

Episode #036, “The Brian Buffini Show”

Episode #054, The Brian Buffini Show”



“Give it out in slices; it comes back in loaves.” – George Buffini

“You don’t give to get, but you do get because you give.” – Brian Buffini

“You’ve got to go after it with everything you’ve got. There’s a life and death struggle to every entrepreneur.” – Brian Buffini

“Real estate is the fairest business there is because everything you put into it is what you get out of it.” Brian Buffini

“Investment real estate is another job; it’s another business and you have to view it as such.” Brian Buffini