“The question is, can you figure out your engine, your vehicle, so you can start doing better in your own environment?” – Rich Diviney

What are the key attributes for success in even the toughest situation? In this episode, Brian interviews retired Navy SEAL Commander Rich Diviney about his book, “The Attributes.” Rich explains how, through close observation of the most elite optimal performers, he learned to identify the hidden drivers of performance that explain how someone will succeed, both as an individual and as part of a team. Topics discussed include: the unique SEAL mindset, the difference between skills and attributes and the defining qualities of real leadership.



  • The five attributes of optimal performance.
  • How everyone possesses these attributes to varying degrees.
  • Why you must understand and cultivate your own attributes.



The Attributes

Draper Kauffman

The Shawshank Redemption” movie

Key to Yourself,” by Venice Bloodworth



“Courage cannot exist without fear.” Rich Diviney

“There’s a distinct difference between being in charge and being a leader. Being in charge is a noun, and being a leader is a verb.”Rich Diviney

“One of the most important jobs of leadership is oftentimes not to be in the front at all, it’s to push your people up front.”Rich Diviney

“Humility is a difficult thing. Because as soon as you think you have it, you’ve lost it.”Rich Diviney

“Laughter is a binding element that hacks into courage and allows us to keep going.” Rich Diviney

“Be resolute in the outcome, but don’t dictate the pathway. You have to be adaptable – the pathway is going to change.” Rich Diviney


“I’ve never met an Irishman who didn’t hope for more.” – Brian Buffini

Ireland might be a small country, but it’s one of the most influential in the world. In this episode, recorded as a special Facebook Live on St. Patrick’s Day, Brian shares three reasons why so many Irish people achieve phenomenal success worldwide and explains how these unique principles can help you win, no matter where you’re from. This episode also features a bonus Q&A session in which Brian discusses topics including how to deal with a hot market, how to get clients to refer you and why it’s important to keep connecting with customers who move out of state.



  • Why it’s vital to have a wishbone.
  • How to develop a backbone.
  • Why everyone needs a funny bone.



EPIC, The Irish Emigration Museum

The Commitments” movie

The Shawshank Redemption” movie

Episode 201, This Too Shall Pass – an Interview with Dr. Lawrence Yun

The Peak Experience



“We are all in the gutter, but some of us are looking at the stars.” Oscar Wilde

“You’ve got to have a backbone. You’ve got to have some toughness. If you want to succeed in life, you’ve got to be tough enough to do it.” Brian Buffini

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” Samuel Beckett

“Life is really simple, but we insist on making it complicated.” Confucius

“We need a bit of laughter. We need a bit of life.” Brian Buffini

“Laughter is the best medicine. And the best medicine is in short supply in today’s world.” Brian Buffini

“If you have the right heart and the right motives, and you go about this the right way, you will be a person of influence. You will become a master of influence.” Brian Buffini

The art of persuasion can be a powerful force for good, but it must be done for the right reasons and in the right way. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares three more principles of influence and persuasion. Topics discussed include: why it’s important to slow down and break bread with people, why actions speak louder than words and why you must lead yourself before you can lead others.



  • Why the likeability factor is so important.
  • How to be an effective leader.
  • Why the principle of scarcity must be authentic.



Influence: The Psychology of Persuasion,” by Robert Cialdini

Episode 267, The Power of WHO – an Interview with Bob Beaudine

Episode 227, The Leader’s Edge

Love is the Killer App,” by Tim Sanders

Emotional Intelligence 2.0,” by Travis Bradberry

The Peak Experience

MasterMind Summit



“To positively influence people, you have to really make a deep impression on how you make them feel.” Brian Buffini

“We want to do business with people we like.”Brian Buffini

“It’s amazing how interesting people find you when you’re interested in them.” Brian Buffini

“I find that if I’m kind to myself and gracious to myself, I can be kind and gracious to others.” Brian Buffini

“The power of doing the right things, in the right way, with the right intent – and maintaining that standard for yourself – is a deposit in your own mind and your own heart that will be the making of you.” Brian Buffini

“Great persuasion is getting people to do what they need to do.”Brian Buffini

When done for the right reasons and in the right way, the art of persuasion is very powerful. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares the first three of six principles of influence and persuasion. He explains how, when they coincide with the right intent, motivation and desire to help, these techniques can be used for the common good and to serve others.



  • How the law of reciprocity works.
  • Why commitment is a key ingredient in influence.
  • Why social proof is such a powerful phenomenon.



Influence: The Psychology of Persuasion,” by Robert Cialdini

Episode 267, The Power of WHO – an Interview with Bob Beaudine

The Power of WHO,” by Bob Beaudine

Episode 231, The Law of the Harvest

National Association of REALTORS®

Episode 199, No Plan B

Episode 164, The Best Interview of My Life with Neil Armstrong

Solomon Asch



“If you give and give and give, eventually you will be seen, you will be acknowledged and you will reap the harvest.” Brian Buffini

“Help your friends in every way possible.” Bob Beaudine

“You will find your tribe, you will find the right people, you will find the right reward. But don’t give up.”Brian Buffini

“If you want to have influence you’ve got to be committed, have no plan B and be all in.” Brian Buffini

“If they can do it, I can do it.” Brian Buffini

“The power of WHO starts first with a premise that friends and business aren’t taboo.” Bob Beaudine


We all have key relationships in our lives that can help us in ways we never imagined. In this episode, Brian interviews Bob Beaudine, the top sports and entertainment executive recruiter in the United States. Bob explains why your friends are your conduits and resources to success, why you must humble yourself enough to ask for help and how you can deal with life’s speedbumps and still achieve your dreams.


  • Why you already know everyone you need to.
  • How the 100/40 strategy works.
  • The five clues that provide the feedback to get you back on track.




The Power of WHO,” by Bob Beaudine

2 Chairs,” by Bob Beaudine

Arnie,” Golf Channel documentary

It’s a Wonderful Life,” movie



“If you want your dreams to come true, you have to help other people get their dream.” Bob Beaudine

“You can never get what you can’t see.” Bob Beaudine

“People don’t care how interesting you are, they care how interested you are.”Bob Beaudine

“Everyone comes to a realization that we’re all a cup short of greatness … you need other people.”Bob Beaudine

“Friends are different than acquaintances. Friends help you now; acquaintances wish you well.” Bob Beaudine

“You should go where you’re celebrated, not where you’re tolerated.” Bob Beaudine





“You’re in total control of the skill set you have and the skill set you can have.”
– Brian Buffini

We might not be able to control much in today’s uncertain world, but one dynamic we can control is the ability to develop our own skills. In this episode, Brian teaches how we can take charge of our attitude, efforts and self-development to become more skilled and professional and stand out from the crowd. Topics discussed include: how to develop emotional intelligence, how to listen well and why actions speak louder than words.



  • How to connect with your clients.
  • How to serve your clients.
  • How to hone your skills.



Emotional Intelligence,” by Daniel Goleman

Episode 14, An Interview with Daniel Goleman

Episode 26, Mastering the Art of Listening

Episode 87, The Unexpected Extras

Episode 161, Never Split the Difference with Chris Voss

Chester L. Karrass

Takin’ Care of Business,” by Brian Buffini and Joe Niego

Buffini & Company training solutions



“It is easier to succeed right now than any time I’ve seen in the last 40 years.” Brian Buffini

“We’re not in control of very much. But we can control our attitude, we can control our efforts and we definitely can control our own self-development.” Brian Buffini

“Gifts are given. Skills are acquired and honed.” Brian Buffini

“Human beings want to feel heard, and they want to be connected.”Brian Buffini

“Every time you fulfill a promise, you build trust. Every time you break a promise, you break trust.” Brian Buffini

“There’s a joy in serving, there’s a purpose in serving, there’s a beauty in giving.” Brian Buffini

“The vast majority of people who fail in business didn’t have to fail in business.” – Michael E. Gerber

Many small businesses needlessly fail in this country every year. In this episode, Brian interviews bestselling author Michael E. Gerber, a small business guru who has impacted the lives of millions of entrepreneurs worldwide for over 40 years. Michael explains how small businesses can be transformed. He also discusses the fatal assumptions people make when they open their own business and the core differences between an entrepreneur, a manager and a technician.



  • What the e-myth is.
  • How the eightfold path works.
  • Why systems are vital to success.



The E-Myth Revisited,” by Michael Gerber



Ray Kroc

Joan Kroc

I Am That,” by Sri Nisargadatta Maharaj



“Most people who go into business aren’t entrepreneurs, they’re what I’ve come to call technicians suffering from an entrepreneurial seizure. In short, they don’t start a business to create something great. They start a business to get rid of the boss.”Michael E. Gerber

“Every life is a legacy.” Michael E. Gerber

“Systems are the promise keepers, systems are the trust builders, systems are the foundation.” Brian Buffini

“Systems enable you to keep your word.” Michael E. Gerber

“Business is the economic side of life. But it’s not the life of life.” Michael E. Gerber

“All of us lose hope, all of us lose confidence. But you can get it back
by renewing your mind.”
Brian Buffini

Today’s world often exposes us to an overload of damaging and divisive information. In this episode, Brian teaches how to renew our minds so that we can reject the negativity we’re constantly subjected to and instead gain clarity, become more positive and achieve growth. Topics discussed include: the value of journaling, the usefulness of a ‘technology fast’ and the importance of monitoring what we consume and who we associate with.



  • How technology creates a social dilemma.
  • Why a renewed mind is so powerful.
  • How to renew your mind. 



The Power of Positive Thinking,” by Norman Vincent Peale

The Social Dilemma,” documentary-drama

Learned Optimism: How to Change Your Mind and Your Life,” by Martin E.P. Seligman

Martin E.P. Seligman TED Talk

Man’s Search for Meaning,” Viktor E. Frankl

The Shawshank Redemption,” movie

Mindset: The New Psychology of Success,” by Carol S. Dweck

Buffini & Company training solutions

Buffini & Company MasterMind Summit

As a Man Thinketh,” by James Allen

Episode 200, As a Man Thinketh

Think and Grow Rich,” by Napoleon Hill

How to Win Friends and Influence People,” by Dale Carnegie

Episode 112, Change Your Thoughts, Change Your Life

Episode 115, How to Be Resilient

Episode 138, How to Be Mentally Tough

Episode 111, Developing Your Self-Belief

Episode 061, The Strangest Secret – by Earl Nightingale



“Do not conform; be transformed.” Brian Buffini

“The person who dumps garbage into your mind will do considerably more harm than the person who dumps garbage on your floor, because each load of mind garbage negatively impacts your possibilities and lowers your expectations.” Zig Ziglar

“Dwelling on negative thoughts is like fertilizing weeds.” Norman Vincent Peale

“Your input determines your output.” Brian Buffini

“We become what we think about.” Earl Nightingale

“Once you’re clear, you can take action. If you take action without being clear, you will be in a constant state of anxiety.” Brian Buffini

“I aspire to be not a flash in the pan, but somebody who does it at a really high level for a very long time.” Karch Kiraly

There is a uniqueness to those who become the best at what they do and then stay there. In this episode, Brian interviews Olympian Karch Kiraly, widely regarded as the best volleyball player of all time, about his decades-long pursuit of greatness. Having won at every level as both an athlete and a coach, Karch gives insight into his drive and mindset, outlines the three things needed to achieve excellence and explains how he approached the challenges of transitioning from playing to coaching.



  • Why you must be demanding of yourself and others.
  • Why failure is critical to success.
  • Why you must always have a beginner’s mindset.



The Talent Code,” by Daniel Coyle

The Emigrant Edge,” by Brian Buffini

Peak,” by Anders Ericsson

It’s a Wonderful Life,” movie

Starlings Volleyball, USA



“When you study greatness around the world, in many areas it’s not about the facilities. It’s not about the technology. It’s about great coaching athletes who are passionate and have their passion ignited, and about really intense, mindful practice.” Karch Kiraly

“Life is filled with adversity, and falling down, and losing and failure. And the people who can pick themselves up are the ones who are acclimated to doing it. If you’ve never had to do it before, that is a really difficult task.” Karch Kiraly

“As teammates in life or teammates in any sport, teammates in any career, we have to strike a balance between support and challenge.” Karch Kiraly

“Ancora imparo.” Michelangelo

“Approach it as a beginner; approach it as a learner.” Karch Kiraly

“When we focus on our blessings, instead of on the things that we don’t have, we’re going to be more grateful and we’re going to lead happier lives and be better for the people around us.” Karch Kiraly

“You can do it, but you’ve got to have your mind made up.” Therese Buffini

All successful people have made up their minds to win long before they experience their first victory. In this episode, a rebroadcast of our most popular message ever, Brian discusses the power of a made-up mind and shares inspiring stories from his own life and the lives of people who’ve defied the odds. Brian also examines the two questions to consider when you want to make up your mind to live the life you’ve always dreamed of.



  • Five benefits of harnessing the power of a made-up mind.
  • How to turn negative feedback into life lessons.
  • The importance of making a decision, no matter how big or small.



Man’s Search for Meaning,” by Viktor Frankl



“Inside all books of success and all stories of victories, there are chapters of failure.” Brian Buffini

“Even though you may stop for a while, when your mind is made up you never, ever give up.” Brian Buffini

“If you’re giving up, your mind is not made up.” Brian Buffini

“A human being whose mind is made up is a force of nature in this world.” Brian Buffini

“I have made up my mind. And I have been blessed in my life as a result of it. But I did not do it by myself.”Brian Buffini