The good performers are the highly disciplined individuals.” — Jocko Willink


Jocko Willink is a decorated retired Navy SEAL officer, author and cofounder of Echelon Front. In this episode, Brian interviews Jocko about the leadership principles he learned on the most dangerous battlefields in the world. Jocko outlines how effective leadership is the most important factor in whether a team succeeds or fails. If you want to lead – and win – then this podcast is a must!


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Inspirational quotes from today’s interview:

“Relationships are everything.” – Brian Buffini

“The good performers are the highly disciplined individuals.” – Jocko Willink

“Nothing happens without discipline. Nothing happens without fundamentals. No excellence happens in any capacity.” – Brian Buffini

“I look at discipline as a non-negotiable fact that I will carry out.” – Jocko Willink

“We’re a world-class excuse generation.” – Brian Buffini

“All your excuses are lies that you tell yourself. Don’t negotiate with weakness; just destroy it.” – Jocko Willink

“As a human being, you can rationalize any behavior. Don’t do it.” – Jocko Willink

“The key is no negotiation with yourself.” – Brian Buffini

“The magic is in the mindset that it’s already decided. You have decided. It’s done.” – Brian Buffini

“If you’re undisciplined, you can’t expect to have any high standards for anyone else.” – Jocko Willink

“You have to set the example.” – Jocko Willink

“Discipline inside your organization will actually give you freedom.” – Jocko Willink

“As a leader, you’ve got to be able to communicate well with your team.” – Jocko Willink

“You want to be balanced – that’s what the dichotomy of leadership is about.” – Jocko Willink

“You own your life.” – Brian Buffini

“For me, being a good leader shows up at home first.” – Brian Buffini

“My kids don’t listen to a word I say, they’re too busy watching what I do.” – Brian Buffini


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