“You don’t control the outcomes; you control the actions.” — Brian Moran

Brian Moran, best-selling author of “The 12 Week Year,” is back to answer questions about how to incorporate the “12 Week Year” into business and our daily lives. In this episode, recorded at “The Peak Experience” elite business conference, Brian Buffini asks Brian Moran to delve deeper into the concept of the “12 Week Year” and offer tips to help business professionals recover from a setback, change their mindsets and get their teams on board.

You’ll learn why holding people accountable with consequences only causes them to do the bare minimum; why having a vision helps people engage with 12-week goals; and how doing the activities creates the momentum to stay on track.

Whether you’ve read “The 12 Week Year” and you’d like to learn more about how to adopt the concept, or the idea has piqued your interest, give this a listen and get more done in 12 weeks than most people do in a year!


Inspirational quotes from today’s interview:

“The 12 Week Year is a guilt-free zone.” — Brian Moran

“How do we take what happened and learn from it to help us apply it in the future.” — Brian Moran

“You don’t control the outcomes; you control the actions.” — Brian Moran

“You not only have to commit to the goal, you have to commit to the tactics in the plan.” — Brian Moran

“If someone has to tell me the numbers, I don’t own it.” — Brian Moran

“Society is more than willing to have you hold them accountable because if it doesn’t work, whose fault is it? It’s yours.” — Brian Moran

“It’s amazing how quickly things can turn if you engage with the right levers.” — Brian Moran

“Don’t confuse goals with tactics.” — Brian Moran

“There’s a certain amount of discipline that’s required to be successful, and if you fight that, you’ll struggle.” — Brian Moran

“Learn to act on your commitments, not your feelings.” — Brian Moran

“You can do anything for 12 weeks.” — Brian Buffini


Mentioned in the episode:

The 12-Week Year by Brian Moran

Simon Sinek: On Millennials in the workplace https://www.youtube.com/watch?v=hER0Qp6QJNU


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