“Principles don’t change, tactics do.”—Brian Buffini

One of the most common questions Brian Buffini has heard over the past two decades is “How can I build a business that lasts?” Changes in technology and culture make it feel as if life is moving faster than ever. If you’re like most entrepreneurs and business leaders, you may fear your success will be short-lived; you may worry you’ll be replaced when the next big thing comes along. In this episode, Brian Buffini delves into the sure-fire solution to building a business that lasts—an adherence to the fundamentals. You’ll learn why relationships are the key to building a strong, successful business; how excellent service will allow you to stand out from the competition and the reason it’s essential to continue to keep your skills sharp. Shore up your business to last, regardless of the changes in the market.


Inspirational quotes from today’s interview:

“Principles don’t change, tactics do.”—Brian Buffini

“The purpose of the technology is to support the fundamentals, not replace them.”—Brian Buffini

“What I know for sure is that in life and in business, relationships matter.”—Oprah

“If you believe business is built on relationships, then make building them your business.”—Scott Stratten

“When you invest time in your relationships, people understand you’ve given them the greatest gift.”—Brian Buffini

“Time is the most valuable resource we have.”—Brian Buffini

“Achieving incredible success means using your time wisely, not watching it pass you by.”—Brian Buffini

“If you want to create relationships that endure with your customers, investing time is key.”—Brian Buffini

“The greatest gift you can give another human being is the gift of your attention.”—Daniel Goleman

“For where your treasure is, there will your heart be also.”–Matthew 6:21

“Always render more and better service than is expected of you, no matter what your task may be.” -Og Mandino

“Service to others is the rent you pay for your room here on earth.” –Muhammad Ali

“The best way to find yourself is to lose yourself in the service of others.” –Mahatma Gandhi


Mentioned in the episode
Unmarketing by Scott Stratten

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