When you become your own best friend, you’ll find yourself becoming a better friend to everyone in your life.” Brian Buffini


An Ego by definition is “a person’s sense of self-esteem or self-importance.” When we have an unhealthy ego, full of pride or low self-esteem, we become our own worst enemy — undermining our good efforts and damaging our relationships. In this episode, Brian explains how to cultivate a healthy ego so that you can stop self-sabotaging and become your own best friend and most valuable asset.



  • How to have a loving sense of self.
  • Why resiliency is so important.
  • How to solve problems with a fresh perspective.
  • Why the capacity to develop relationships is key.
  • Why a sense of meaning and purpose is vital in life.



“What to Say When You Talk to Yourself,” by Shad Helmstetter, Ph.D.

“Grit: The Power of Passion and Perseverance,” by Angela Duckworth

“How to Win Friends and Influence People,” by Dale Carnegie

“Man’s Search for Meaning,” by Viktor E. Frankl




“A person can only go and grow their business as far as they go and grow themselves.” – Brian Buffini

“You can’t really love someone else unless you really love yourself first.” – Mr. Rogers

“Failure is an event, not a person.” – Zig Ziglar

“It’s not how far you fall, but how high you bounce that counts.” – Zig Ziglar

“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie

“True humility is not thinking less of yourself; it is thinking of yourself less.” – C.S. Lewis

“A healthy ego ultimately has a sense of meaning and purpose that will leave a legacy.” – Brian Buffini

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