“If you don’t know what you’re building towards, you’re not going to get there. And so, I encourage people to know what you’re building.” – Bill Hampton
Promotion is one of the most misunderstood aspects of business today. It’s often connected to showmanship or clever marketing but, when it’s done authentically, it’s all about giving people a solution to their problems. In this episode, Brian interviews former Dave Ramsey associate Bill Hampton to discover how organizations can move the needle when it comes to promotion, sales and growth. Topics discussed include: how the momentum theorem works; why it’s so important to build trust, confidence and competence with your customers; and why you must not only consistently sell your message, but be ready to deliver when you get the opportunity.
YOU WILL LEARN:
- How passion fuels promotion.
- Why sales needs belief.
- Why you must grow yourself to grow your business.
MENTIONED IN THIS EPISODE:
“Start with Why,” by Simon Sinek
“Ford v Ferrari,” movie
“The 21 Irrefutable Laws of Leadership,” by John C. Maxwell
“The E Myth Revisited,” by Michael E. Gerber
“Straight from the Gut,” by Jack Welch
INSPIRATIONAL QUOTES FROM THIS EPISODE
“Number one, you’ve got to ask, what is the problem that I need to solve? What is the problem my customer needs solved? Because, ultimately, you’re not really promoting your business, you’re promoting the problem that you solve.” – Bill Hampton
“You have to know your audience so you can answer the right questions.” – Bill Hampton
“When you promote your business, I think it’s very important that you’ve got to stand for something. Nobody wins in the margins. You win on the edges.”
– Bill Hampton
“When opportunity knocks, it’s too late to prepare.” – John Wooden
“With sales, it starts with belief. It starts with belief in yourself. And it starts with belief in your product.” – Bill Hampton
“You’ve got to know your why, you’ve got to know your numbers. And then, the last thing is, you’ve got to go all in.” – Bill Hampton
“Once you grow yourself, then you can grow your people.” – Bill Hampton
“You’re either coaching it or allowing it to happen.” – Mike Leach