I would rather fail massively pursuing the desires of my heart, what I know to be true as a Plan A, than be safely snug at home suffering with the existence of Plan B.” Brian Buffini


It is perceived wisdom that it’s always a good idea to have a Plan B, just in case Plan A doesn’t work out. In this episode, recorded live at the Buffini & Company MasterMind Summit, Brian explains why this is false thinking and why focusing on and decisively working towards what you really want is the best plan of all.



  • To focus on your wins.
  • The importance of being decisive.
  • When to take action.

Buffini & Company MasterMind Summit is designed to inspire, motivate and help unlock the best version of you. Catch Brian live and hear from more dynamic speakers at MasterMind Summit 2020, August 2 – 4 in San Diego.



Buffini & Company MasterMind Summit

Episode 025, The Power of a Made-Up Mind

“Decisive,” by Chip Heath and Dan Heath



“Stubborn is bad when it’s connected to pride. Stubborn is great when it’s connected to resolve.” – Brian Buffini

“Never give in – never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense.” – Winston Churchill

“Short-term emotions make for really bad long-term decisions.” – Brian Buffini

“To double your net worth, double your self-worth because you will never exceed the height of your self-image.” – Robin Sharma.

“I believe formal education can make you a good living. I believe self-education can make you a fortune.” – Brian Buffini

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