“Great persuasion is getting people to do what they need to do.”Brian Buffini

When done for the right reasons and in the right way, the art of persuasion is very powerful. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares the first three of six principles of influence and persuasion. He explains how, when they coincide with the right intent, motivation and desire to help, these techniques can be used for the common good and to serve others.



  • How the law of reciprocity works.
  • Why commitment is a key ingredient in influence.
  • Why social proof is such a powerful phenomenon.



Influence: The Psychology of Persuasion,” by Robert Cialdini

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The Power of WHO,” by Bob Beaudine

Episode 231, The Law of the Harvest

National Association of REALTORS®

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Solomon Asch



“If you give and give and give, eventually you will be seen, you will be acknowledged and you will reap the harvest.” Brian Buffini

“Help your friends in every way possible.” Bob Beaudine

“You will find your tribe, you will find the right people, you will find the right reward. But don’t give up.”Brian Buffini

“If you want to have influence you’ve got to be committed, have no plan B and be all in.” Brian Buffini

“If they can do it, I can do it.” Brian Buffini

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