“If you have the right heart and the right motives, and you go about this the right way, you will be a person of influence. You will become a master of influence.” Brian Buffini

The art of persuasion can be a powerful force for good, but it must be done for the right reasons and in the right way. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares three more principles of influence and persuasion. Topics discussed include: why it’s important to slow down and break bread with people, why actions speak louder than words and why you must lead yourself before you can lead others.



  • Why the likeability factor is so important.
  • How to be an effective leader.
  • Why the principle of scarcity must be authentic.



Influence: The Psychology of Persuasion,” by Robert Cialdini

Episode 267, The Power of WHO – an Interview with Bob Beaudine

Episode 227, The Leader’s Edge

Love is the Killer App,” by Tim Sanders

Emotional Intelligence 2.0,” by Travis Bradberry

The Peak Experience

MasterMind Summit



“To positively influence people, you have to really make a deep impression on how you make them feel.” Brian Buffini

“We want to do business with people we like.”Brian Buffini

“It’s amazing how interesting people find you when you’re interested in them.” Brian Buffini

“I find that if I’m kind to myself and gracious to myself, I can be kind and gracious to others.” Brian Buffini

“The power of doing the right things, in the right way, with the right intent – and maintaining that standard for yourself – is a deposit in your own mind and your own heart that will be the making of you.” Brian Buffini

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